How to Sell On Etsy Successfully with an Analysis of the Top Selling Etsy Shops

by Gail Oliver, Online Marketing Consultant

Etsy has been a popular marketplace for over 10 years now. So if you are thinking of opening an Etsy shop, you may be wondering how to sell on Etsy successfully.

how-to-sell-on-etsy

HOW TO SELL ON ETSY

Etsy currently stands at over 1.6 million + sellers and over 300 million  products. So how does a new shop get found?

I have been working with Etsy shops for over 4 years now, and I can tell you the main points of the formula for success.

Common Traits Among Top Selling Etsy Shops

  • The majority of top selling shops offer products in a niche. Niche shops tend to do better because all of their products have the same keyword phrases, which maximizes their SEO, both Etsy and Google. As a result, they get better search results because they sell one type of item. For example, a shop that sells only bracelets as opposed to all types of jewelry, which is much broader in scope with more competitors for keywords.
  • The majority of top sellers list over 100 items and more likely upwards of 1,000. The reason seems to be that it is a numbers game. The more items you have, the more searches you turn up in and the more search tags you can take advantage of.
  • The majority of top selling shops offer products under $20. Low priced products are a lot easier for new customers to take a risk on, and much easier to get multiple sales.
  • The top selling shops have amazing product photography. As a result, their images stand out better in Etsy search results, and their photos are more likely to be used by Etsy on their social media pages and in their Etsy Finds newsletters.

If you really want to know how to sell on Etsy successfully, be sure to check out my very affordable marketing services, ebooks and plans for Etsy shop owners here.

© 2012-2017 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online small business consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your small business, be sure to see MY SERVICES, above.

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