Remember, Everyone is Potentially a Customer

by G.B. Oliver

One of the biggest mistakes I see small businesses make is forgetting the fact that everyone is potentially a customer. 

The other day I received a very nasty email from someone who didn’t agree with something I wrote on my blog. I am all for constructive criticism but the person was just insulting, rude, and hateful. They also left their shop url so I went over to their website. They had some nice items, but I thought, I will never buy from you. I was potentially a customer. I bet they didn’t stop to think about that. Therefore, I want to remind you – always remember that everyone is potentially a customer.

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Treat Everyone Like A Customer

Would you say nasty, hateful things to a customer? Obviously not. So good business practice is totreat everyone who corresponds with you – whether they are another seller, a supplier, someone trying to sell you their services – as if they are a potential customer. Otherwise, it will come back to bite you.

Avoid Leaving Negative Comments

Same thing if you are leaving comments in a forum that are mean spirited or overly critical. Again, you are representing your business and everyone reading your comments is a potential customer and you have just given a very negative impression of yourself. If you think I am going to run over to your shop and start buying from you, guess again.

Always Show Respect

In my own business, I have always made a point of treating everyone who approaches me with respect, even if I know this is someone who will never require my services. That is how you build a solid business reputation and create good word of mouth. So when people contact me merely to try and sell me something, I get that. I am trying to sell stuff too. I answer respectfully because down the road they may know someone who requires marketing services and they will remember me in a good way.

Don’t Respond Negatively to Negative Feedback

Same situation when someone responds to a comment I made on a forum or blog in a negative or derogatory way, I don’t get in the mud with them. I am still representing my business and my reputation, so I rise above it.

FINAL WORD: You are always marketing your business, so watch your communications, especially your public communications with people. Once a potential customer has a negative impression of you and/or your business, all the marketing in the world is not going to help you.

MalloryHopeDesign_AGMarketing_eBook_KidsBE SURE TO READ all my marketing secrets that will bring your shop success online in 2013 in my new series of ebooks, available here.

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© 2012 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.