There are some photos that just make you want to have the product. Usually, it is when the product is shown in use, because then you can really visualize why you need it and how you would use it. Plus, with the popularity of Pinterest and Tumblr, great photos are really getting noticed. Here are some examples of what I think works and why.
Dancing Candy Garland from Modcloth
Why It Works: This garland from Modcloth is shot it on an all-white background, so it really makes the colors pop. Also, they show it in use, so not only do you get an idea of how to use it, but you also get a better perspective of the size. Nothing worse that buying something online and when you receive it, it is much smaller than you thought.
Driftwood Candelabra from VivaTerra
Why It Works: I love this product shot from VivaTerra for a few reasons. They blurred out the background and objects to the side of the candelabra. As such, it really draws the eye to the piece and makes for a more artistic photo. Plus they show it in use. If I saw this candelabra, without the candles, not on the table, and not in a rustic setting, I probably wouldn’t know what to do with it. They really sold me on the whole look it could create.
Kate Spade Necklace at Nordstrom
Why It Works: When I first saw this Kate Spade necklace on its own, I had no idea what I could wear it with, and I also thought it was much larger, until I saw this shot. By showing it on a model, and giving a suggestion on how it can be worn, now I want it!
Fruit and Berry Bread from Harry & David
Why It Works: Foods products are so difficult to photograph, but Harry & David does it so well. I love when food products are shown in a kitchen-like setting, makes me think they were just made. I also love how the color of the tabletop and the plates compliment the food, don’t overshadow it, along with the soft lighting. More than anything it is the close-up that really show the texture of the bread – definitely makes you want to taste!
Drinking Straws from ButterCreamDream Shop on Etsy
Why It Works: This photo is a good example of a product shot that will get pinned to Pinterest, because it doesn’t look like a product shot. What I love about this photo at Butter Cream Dream Shop is how the various colors of the straws have been pulled out by the lemons and the green in the flowers. Plus, it is shot from a different perspective, making it more interesting. Visually, you just like looking at this image. And, it shows the product in action on a lemon stand. Pretty cute.
Remember, great product photos can never hurt your business, so it is worth the investment.
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