Make Your Shop’s Title Tag Product-Specific to Do Better in Searches

by G.B. Oliver

Just how important is that title tag for your home page that describes your overall online business? Pretty important if you want search engines to find you. When you click on a website, look at what is written in that line in the top bar above the search box. This is the title tag. What you have here will determine whether you get found in searches.

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Now, if you are a big online store with a lot of backlinks, you can be quite generic in your home page’s title tag and still turn up on the front page.

Some Examples of Top Online Stores’ Title Tags

West Elm: “Modern Furniture, Home Decor and Home Accessories”

BaubleBar: “Women’s Jewelry – Bracelets – Necklaces – Designer Fashion Jewelry”

Pottery Barn Kids: “Kids’ & Baby Furniture, Kids Bedding & Gifts, Baby Registry”

Amazon: “Online Shopping for Electronics, Apparel, Computers, Books, DVDs and more” (tend to list their most best selling categories)

Apple Store: “Buy iPad mini, iPad, iPhone 5, Macbook Pro with Retina display, Mac mini and more” (gets specific with actual product names)

How Small Businesses Can Use Tag Lines to Get to the First Page on Search

Now, if you are a small business, you will need to be more specific in your shop’s home page’s title tag if you want to be noticed. You just won’t be able to compete with the larger retail chains on the more generic, popular keywords, like “designer jewelry”. You have to target in on one of your most prominent products and hope you can upsell other products once buyers are in your shop.

So maybe you want to say, “The Shop for Leather Wrap Bracelets” if these are your top seller, and, depending on how many other people are using that title tag, it has the best chance of getting your business on the first page for that search. (It should be noted that if you don’t want to get overly specific in your shop’s title tag, make sure your product category title tags are very specific, like “leather wrap bracelets”, as these are picked up by search engines as a secondary choice).

For example, I searched the phrase, “Cute iPhone cases“. Well the shop, Lolli Mobile came up on the first page, because sure enough, the shop title tag is, “The Place for Cute iPhone Cases”.

I tried another search, this time for “natural handmade soap”, and the first online store that showed up was the Natural Handcrafted Soap Shop because their title tag is “Pure, Natural, Handmade, Handcrafted Soap”.

FINAL WORD: The big retailers (with the exception of Apple) are not going to get product specific in their shop’s home page’s title tag, so this is where you can compete. This includes the title tag on the landing page of your blog as well. You get 70 characters, so make the most of it.

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© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.