Marketing Strategy Plan Ideas for Beauty Products Business

If you need a marketing plan, ideas and strategy for beauty products business, look no further! My 12-Month Marketing Plan for Beauty Products will help you indie brand get the exposure it needs to drive more traffic and customers to your business. Here is a sample for January.

January Marketing Plan for Beauty Products

SOCIAL MEDIA IDEAS

Post your skin care or beauty resolutions for the new year and ask followers theirs.
Post a unique morning beauty or skin ritual to start your day every Monday for #MondayMotivation.
ο Post a photo of a beauty makeover or skin care transformation every Tuesday for #TransformationTuesday.
Post a photo of a female celebrity whose beauty style you admire every Wednesday for #WomanCrushWednesday and ask followers theirs.
Post a quick lapse video / reel on how to apply one of your product(s) #makeuptutorial #skincareroutine.
Pin a carousel of tips for beautiful skin and entitle it, “How to Get Beautiful Skin” as this phrase gets 5 million searches a month on Pinterest (also use the hashtag #HowtoGetBeautifulSkin in the pin description).
Post a carousel of favorite Valentine’s nail designs that you curate from other blogs #nails #naildesigns #nailart.
Comment daily on the Instagram, YouTube and TikTok posts of major beauty blogs, magazines and influencers you follow, so that their followers take notice of your shop including brands such as Ulta.

EMAIL MARKETING IDEAS

Create a free email signature (use WiseStamp.com) and include a linkable shop banner, links to your social media and your latest blog post.
Email your customers an after-Christmas sale on deeply discounted items as well as any Valentine’s offers.
Change up your email opt-in incentive to include a free calendar printable for the new year.

SALES & PROMOTION IDEAS

Ask a few local spas or health stores if they will carry your products on consignment or as wholesale.
Explore adding your products to the beauty monthly subscription box, Ipsy.
Start planning for selling opportunities at spring beauty expos, women’s shows, fairs, festivals, farmers markets and craft shows.
Consider adding value offers to your shop to do more volume, such as Buy any 3 items get 15% off, Buy any 5 and get 25% off.
Comment daily on the latest blog posts of popular beauty blogs like Into The Gloss as a great way to get seen by their readers, and especially if they let you add your shop url to the comment.

CONTENT MARKETING IDEAS

Write a short article on “Cool Indie Beauty Products for the New Year” (including one of yours) and submit it to Buzzfeed.
If you haven’t already, create a blog to drive traffic to your shop. You can then circulate your blog posts on social media as well as on blog sharing sites like Bloglovin’ and Blogarama even if your posts are something as simple as curated content, such as “Beauty Roundup: Our Favorite Beauty Posts of the Week”. It also gives you a reason to email your customers monthly.

I hope you enjoyed January’s plan. Get all 12 months by downloading my 12-Month Marketing Plan for Beauty Products.