How to Make Your Online Store’s Sections More Appealing to Busy Shoppers

by G.B. Oliver

Last week I wrote about altering your shop sections/categories to make them more in sync with seasonal buying habits. For example, adding categories for Mother’s Day, Prom, Cinco de Mayo, Memorial Day, etc. (in case you missed it: Keep Your Online Shop Categories In Sync with Seasonal Buying Habits).

But there are also other ways you can help visitors zero in on what they really want to find in your shop, in order to maximize purchases. People don’t have a lot of time these days. A lot of the reason online shopping is so popular is because it is easier to find what you want, due to searching capabilities. So consider some of these shop categories used by popular online stores that might work for you:

Screen shot 2013-04-25 at 11.23.04 AM

Piperlime

Piperlime is an online clothing store with all the typical categories such as Dresses, Tops, Pants, Shoes, etc. But they also offer the visitor other ways to shop with categories such as Spring Trends, Girl on a Budget (Everything Under $100) and New to Sale. 

West Elm

West Elm sells home décor products. In addition to searching by categories such as pillows, furniture, etc., they offer other categories such as Most Pinned Products, Eco/Green, and the Monogram Shop. 

Screen shot 2013-04-29 at 9.45.13 AM

 

Screen shot 2013-04-29 at 10.01.56 AM

P.S. Kids Aeropostale

P.S. sells children’s clothing. They have interesting shop categories that appeal to moms who are looking for something specific, the convenience of already put together outfits, or a bargain, such as: Mix & Match 2 for $12, $5 Fun Finds and Shore Things (items for the beach).

Screen shot 2013-04-29 at 10.05.11 AM

Victoria’s Secret

Everyone knows what Victoria’s Secret sells. What was interesting in their online store is how they really push the deals, with shop categories such as 2/$40 Tops and Tees, 2/$60 Shirts, and 2/$40 Yoga Bottoms

YOUR NEXT STEP: Think about how your typical buyer shops. Do they want something for a specific occasion, do they want a deal, do they want style advice? This is an opportunity to really facilitate that buying decision and generate more sales. For more great marketing advice, download your copy of Small Business Marketing Ideas That Work!.

© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

1 thought on “How to Make Your Online Store’s Sections More Appealing to Busy Shoppers”

  1. All the more reason to pay attention to my shop stats, to see what sections visitors do look at. It’d be nice though to figure out my typical customer. Great advice

Comments are closed.