Popular Magazines Now Have Their Own Online Marketplaces

by G.B. Oliver

Are you really thinking outside the box when it comes to where to sell your products? Right now, you probably have your own online store. But a wider distribution channel is always the best way to do volume and spread the word about your brand.

One trend I have been noticing is a lot of online magazines have their own online marketplaces. What this tells me is that content providers, such as magazines, blogs and newspapers, are trying to find more ways to maximize revenues, beyond advertising, and that may be an opportunity for you.

Some Online Magazines with Marketplaces

Screen shot 2013-05-01 at 11.23.12 AMCoastal Living Magazine Online has their own line of products that they sell, but they also act as a storefront for Wayfair, a large online home store.


Screen shot 2013-05-01 at 11.24.07 AMThis Old House‘s online magazine also seems to have a deal with Wayfair, and features their products for purchase directly from  the Old House marketplace.

Screen shot 2013-05-01 at 11.24.33 AMBetter Home and Gardens Online has a really interesting storefront that reminds me of ShopStyle, showing products for sale from a variety of vendors such as Williams-Sonoma and Crate and Barrel. When you select the item, it takes you over to the retailer’s website, so you are not buying from Better Homes and Gardens, but they obviously have a referral/affiliate program, whereby they get paid for the click and the sale.

Screen shot 2013-05-01 at 11.20.31 AMThe wedding magazine, The Knot, has had an online store for years. They feature a variety of products that they say are mostly their own proprietary designs, but considering the large number of items they stock, I have to imagine they use some third party vendors.

Everyone is looking to make more money from their online businesses, and online magazines, newspaper and blogs are no different. Amazon spread its reach further by offering its Amazon Associates program (getting online businesses to incorporate the Amazon store front into their website in exchange for a fee) so why should it be any different for you?

YOUR NEXT STEP: Approach a blog that reaches your target market, that is growing in popularity and see if they would be willing to include your products in their marketplace (if they don’t have one, suggest the idea) in exchange for a fee on each sale. It could be a win win for both of you.

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© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

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