Popular Call to Action Tactics by Online Retailers

by G.B. Oliver

Online stores use many tactics to get customers to buy, keep them on their site longer, get more information from them, and try to get them coming back. They can also be seen as Call to Actions.

Here are some tactics the top online retailers use that you may want to consider implementing on your site.

Tactics to Upsell Customers More Products

Along the bottom of a product page, you will see retailers use headings such as:

Screen shot 2013-05-21 at 10.08.23 AM
Promotion on BaubleBar.com
  • Related Searches
  • Customers Who Bought This Also Purchased
  • Customers Who Viewed This Also Viewed
  • You May Also Like
  • Complete the Look (show more product photos)
  • Also in this Collection
  • Add to Wish List
  • Favorite ♥
  • Your Recent History
  • Top Rated
  • Email to a Friend
  • Buy any 2 for $25
  • New Arrivals

Tactics to Get Customers’ Information

On the home or landing page, online retailers will use these tactics:

Father's Day Contest on WorldMarket.com
Father’s Day Contest on WorldMarket.com
  • Email Sign-up
  • Exclusive Offers
  • Enter our Contest to Win!
  • Need Help? Live Chat
  • Give Us Feedback
  • Write a Review
  • Join our Points Program
  • Invite friends get $15

Tactics to Get Customers to Buy Today

The home page also typically features sales or other incentives to buy now:

Offer at Gap.com
Offer at Gap.com
  • Today’s is 10% off Tuesday
  • New Reductions
  • Free Shipping Today Only
  • Back in Stock (making it sound like it sells out fast)
  • Ending Soon

Tactics to Encourage Social Media Participation

Getting potential customers to either follow you or promote you on social media:

Screen shot 2013-05-21 at 9.59.04 AM
List all the social media icons
  • Connect with Us (list all the social media icons)
  • Share
  • Tell your Friends on Facebook (the Facebook post box is right there)
  • Pin It ! (not the regular Pin It icon, but their own neon version with an arrow)
  • View our Most Popular Pins
  • View Instagram Pics
  • Submit an Instagram Pic
  • Download our iPhone app

Other Tactics to Keep Customers on Site

Online stores are becoming content driven, with blogs and other information that will facilitate the buying decision:

On the wedding shop, BHDLN.com
On the wedding shop, BHDLN.com
  • Get Inspired with These Ideas!
  • Our Designers Favorite Picks
  • Gift Guide
  • Upcoming Events
  • Stylebook
  • Our Story

As you can see, the days of just putting up a shop and displaying your products is very passé. You need to deploy as many of these tactics as possible to engage your customers, get them to buy, and keep them coming back.

G.B._OliverNeed Help Marketing Your Online Business? I offer a variety of affordable marketing services. Just contact me at attentiongetting@gmail.com or use the contact form below. Also, check out my Ebook Shop for more marketing advice.

© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.