Is Your Online Shop Taking Advantage of the Summer Rush?

by G.B. Oliver

When looking at the top retailers online, I noticed one reoccurring theme that you may want to add to your shop – and it is “Summer“. Every major store right now is promoting summer items, sales, and more, and you should jump on board as well.

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Most Popular Trending Headlines:

  • Summer Clothing
  • Summer Style
  • Summer Entertaining
  • Summer Beauty
  • Summer Wedding
  • Summer Decorating
  • Summer Recipes
  • Summer Reading
  • Summer Camp
  • Summer Fun
  • Summer Sale

This is a way to connect with visitors to your shop as to what their needs are right now. It is also an opportunity to get into editorial (more immediate media like blogs and newspapers) as these are the types of articles they are writing about, not to mention capitalizing on any trending summer hash tags or themes on social media.

Even looking at the HARO (Help a Reporter Out) requests today, I saw the summer themes consistently popping up in editorial requests:

  • Looking for Five Great Travel Products
  • Makeup tips for an Outdoor Wedding
  • Beach Makeup Tips
  • Keeping Your Party Business Afloat This Summer
  • Products to Turn Your Home into a Relaxing Seaside Retreat
  • Adorable Swimsuits for Little Girls
  • Best Beach Bags for Summer
  • Family Vacation Saving Tips

So take a look at your shop and see if you can categorize your products into one of these summer trends, to take advantage of the next several weeks of seasonal buying habits.

Other Trends To Keep in Mind for June/July:

  • Fourth of July
  • Vacations
  • Festivals
  • Beach
  • Fireworks
  • Barbecues
  • End of School
  • Weddings
  • Swimsuits

Exploit the summer trend by offering your own summer sale, change-up your landing page with a summer theme, bring to the forefront items that are in this vein, and tailor your social media postings to fall in line with the trend as well.

FINAL WORD: It is important to make sure that your online store is always in step with what buyers’ current needs are to avoid seasonal slowdowns. Marketing is all about taking advantage of the latest opportunities and finding a way to apply them to your business.

MalloryHopeDesign_AGMarketing_eBook_HomeProductsNeed More Marketing Advice?

My series of ebooks, Small Business Marketing Ideas That Work!, walks you through all my best tactics for selling successfully online, with version for selling Home products, Wedding products, Kids & Baby products and Jewelry & Accessories. Please check out my Ebook Shop at the top of the page.

© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

1 thought on “Is Your Online Shop Taking Advantage of the Summer Rush?”

  1. Thank you, I read all your posts and apply them if applicable. Later I may have you look over my popular listings and reword them, writing engaging descriptions is not my forte. Leanne

    Sent from my iPad

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