marketing for small businessI have some Marketing for Small Business ideas that are so easy anyone can try.

  • Start locally by Googling “new businesses” and your city. You might find that a local newspaper, magazine or blog likes to feature brand new businesses for free.
  • Make hats and t-shirts with your business name and url on it, and give them to family members to wear.
  • Always give incentives for customers to refer you to others, such as gift cards or free items.
  • Hire a student to help you with the small marketing stuff like commenting on blogs, posting to social media, sending out promotional emails. Many teens looking to get into marketing will value the experience, and they likely know things like social media a lot better than you do.
  • Find another business that is not a competitor but targets the same market and work together on a joint promotion, even share social media posts or Pinterest boards or mention each other in your monthly customer newsletters.
  • Make sure the title tag of your website accurately describes what you sell. Do not make it a marketing slogan as Google reads this looking for keywords. Keep it to the point.
  • Make sure you have added your business to every possible free directory, starting with Google Business.
  • Comment on at least 10 blogs every day that your customers read making sure that your user name is your business name and including your website url in the comment.
  • Give away something for free whether it is a download, gift, service, but it is the easy way to attract attention.

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© 2013 Gail Oliver. All rights reserved. Marketing for small business.