If you haven’t heard of Buzzfeed (I wrote about it on my blog awhile ago: 4 Social Media Sites You Should Be Using) it is currently the second highest read blog according to Technorati. With 600,000 Facebook fans and over 500,000 Twitter followers, Buzzfeed relies highly on social media to promote its articles, which anyone can write, including you.
As you have heard many times, article writing is a great way to promote your small business, so I am going to give you my own example of how I am using it.
I chose to write an article for Buzzfeed because it is so widely read (60 million monthly readers) and it accepts third party articles. It also covers a wide range of subjects. They like quirky articles, pop culture-focused news, and anything with a unique perspective and catchy headline. You can submit it to the editors as well, to try and have it get posted to the main page, or you can create buzz and traffic for it yourself.
My Buzzfeed Article
So I wanted to write something that would promote what I do, as well as promote some of my customers. I have a lot of Etsy shops as customers, so I wrote this article and posted it to Buzzfeed, entitled, “High vs Low, Designer vs Etsy: 8 Fashion Bracelets“. While I am a writer, this article is actually just a series of photo comparisons. I only had to write the headline and the intro. So for those of you who do not write, this is a great option.
How I am Promoting the Article
The way I am increasing the reach of this article (because the more “hearts” it gets, the higher it gets pushed up the page on Buzzfeed’s home page) is as follows.
Obviously I posted it to Facebook, Twitter, StumbleUpon, Pinterest, etc. However, I also enlisted the eight vendors I used in the article, and I encouraged them to post it to Facebook, Tweet, Pin, Stumble, and so forth, as well as email it to their customers, friends and family, encouraging them to do the same.
Alliance Marketing Extends the Reach
In other words, when you include other people in your article, they have an incentive to promote it, extending the reach even further. It is a form of alliance marketing where multiple companies support each other and everyone benefits.
FINAL WORD: I’m hoping that the readers of my blog will also “heart” my article and share on social media. And, if you write a Buzzfeed article, let me know and I will do the same for you!
Need More Marketing and/or Business Advice?
I offer a variety of affordable consulting services. Just let me know your needs below. I also write articles so if this is not something you can do, I can write the article for you and you can still post it to Buzzfeed under your user name. And don’t forget to check out my ebooks, here.
© 2013 G.B. Oliver. All rights reserved.