Remember back in July when I told you, Why You Should Start Pitching to Holiday Gift Guides Now? Well, the holiday buying season is upon us and pretty much every online newspaper, magazine and blog will have a gift guide. These are great opportunities for free publicity, so here are 5 holiday gift guides you should be approaching NOW.
Design*Sponge – Last year, this popular blog featured a different gift guide every day from Thanksgiving up until 2 weeks before Christmas. Gift guides included every thing from Jewelry to Pets to Art Lovers to Wrappings & Trimmings, you are certain to find a guide that suits what you sell. Good exposure for you (their Jewelry guide got pinned to Pinterest over 150 times).
Huffington Post – The most widely read blog at 6 million readers, getting coverage in one of the Huffington Post’s many holiday gift guides is sure to be great exposure. With unusual categories like Gifts for the Drink Lover, or 5 Fantastic Mail Order Cookies to Give as Gifts, the more interesting title you can pitch to the editors, the better your chances.
Lucky Magazine – Lucky starts running a daily gift guide from November 15th to December 14th. With niche guides such as, For the DIYer (for the crafter) to Polka Dotty (anything with Polka Dots) to The Etsyphile (best finds on Etsy), the more specific the category, the better. If you are too late, just tweet your product to them for their Readers Picks guide.
Babble – This blog is curated content from other blogs, for the most part, so it might mean looking up last year’s guide and seeing which blogger wrote it, and emailing them as to whether they will be doing it again this year. The best part of being part of a Babble Holiday Gift Guide, is that the guide may also appear on top websites such as Yahoo Shine and MSN Lifestyle, as these two popular websites repost a lot of Babble’s content.
Your Local Newspaper – Don’t forget your local newspaper. Local media loves local business, so pitch the gift guide idea to the Lifestyle editor today!
How to Pitch to Get Included in a Holiday Gift Guide
You will see the name of the writer or editor on last year’s gift guide. Provided they haven’t moved on from the publication, that is who you should pitch to. Send them an email with “Product Submission for Holiday Gift Guide” in the email subject line. A small tip, do not send attachments. That is the quickest way for your email to end up in their spam folder. Instead, include a link to the product, pricing info and contact information. Keep it short and sweet, they don’t have time to read a long-winded pitch.
Good luck and let me know your success at getting your products into the holiday gift guides!
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