Do you have a blog? Have you ever thought about submitting it to various publications who run “Best Blogs of 2013″ lists? Why not?
In December, magazines, newspapers and blogs always inundate us with stories about the Best of Year, whether it is movies, songs, books, etc. However, this presents a good opportunity for you to get some free publicity for your small business.
1. Submit Your Business for Publicity
Start with your business. If you are a shop, promote yourself to writers and editors to be considered for a list of 10 Best New Online Shops for 2013. Or get really specific, 10 Best New Independent Fashion Shops for 2013. Think of the types of blogs that would run a story like this (Racked is a good one), or even Google a similar title to see who did a story like this last year.
2. Submit Trends for Publicity
Were your products part of a trend this year? Well use that to pitch a story to writers looking for a year-end wrap-up story, such as 2013’s Top Home Decor Trends – Foxes, and pitch it to a blog like Houzz or Apartment Therapy. Or maybe you are part of a trend that will be big in 2014. They are looking for that too.
3. Submit Your Blog for Publicity
Does your business have a blog? Then promote it to all those blogs making up their Best Blogs of 2013 lists. Maybe yours was one of the 10 Best New Blogs for Women for 2013. Think niche for the title to better your chances of inclusion. It doesn’t just have to be your blog, it can be one of your posts. PhotoShelter ran an articles last year called, Best Photography Blog Posts of 2013 and included 10 posts in 5 different categories.
4. Submit Your Marketing for Publicity
Did you do some really creative this year to market your business? Maybe something unique on social media? I have seen articles about Best Tweets of the Week so why not 2013’s Best Vine Videos by Small Businesses or Most Creative Facebook Marketing Campaigns. Sites like Mashable and Social Media Today would be interested in stories like these.
5. Submit for Local Publicity
Never forget your local market. Contact a writer or editor at your local newspaper and pitch a story about Best New Local Online Shops for 2013 or Local Businesses To Watch For in 2014.
Not only is this free publicity for you, plus you can now use the moniker in your marketing, “Chosen one of the 10 Best New Online Shops for 2013 by XYZ Magazine”.
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© 2013 G.B. Oliver. All rights reserved.