3 Marketing Ideas To Try To Get Holiday Shoppers

by G.B. Oliver

The big holiday shopping season is upon us. Try these three marketing tasks and see if they bring you those holiday shoppers.

1. Relook at How You Are Using Twitter

Twitter-gift-guide-tweets

Please stop just tweeting out your products. It doesn’t work. Instead, create and then tweet out a Pinterest board, with a really attention grabbing title like Gifts for Men Who Have Everything (i.e.  and make sure a few of your products are amongst them). Use the trending hash tags #gifts, #Christmas, #Pinterest #BlackFriday and you’ll see better results. Use the camera icon in the bottom left corner of the Twitter box to include a photo of the board. Encourage people to RT.

2. Use the Senses to Draw Shoppers In

decorating store windows holiday

Store window at Anthropologie

If you have a retail shop, place of business or are exhibiting at a show or event, draw people in ways you can’t always online. Through smell, sight, taste and sound. Decorate your store windows, door, signage, shopping mall cart, whatever you’ve got. It doesn’t have to be for Christmas, it can just even be for winter and it can be something quirky like Anthropologie using marshmallows as snow in the photo above (note: you can also use a cool window display to get publicity in your local paper). Have holiday music playing and piped out into the street (if allowed). Have some sort of amazing scent, whether it is food or a holiday scent like cinnamon luring them in. Hand out hot chocolate or pumpkin lattes with your business name on the cups. Bring the spirit and you’ll bring the shoppers.

3. Display Quirky Signage

Creative-marketing-signs

People love funny, love quirky and they love quotes. Put up interesting signage that gets people talking, and in this case, are good calls to action. Sometimes people don’t need much convincing to buy something they probably don’t need, especially at those Black Friday sales (44% of Black Friday shoppers buy for themselves).

FINAL WORD: Which of these ideas are you going to try? Let me know your results!

Get Marketing Advice for Your Small Business

 

Marketing-ideas-holiday-shoppersWhether you are selling a product or service. locally, nationally or internationally, quite simply, I can help you sell more. I offer a unique DIY marketing service that makes it extremely affordable for small businesses to get professional marketing help. Feel free to contact me with a question at attentiongetting@gmail.com or using the form below. 

© 2013 G.B. Oliver. All rights reserved.

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1 Comment

  1. I’m definitely going to try #1 a few different ways. Thanks, G.B.!

    Reply

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