Pinterest is great for driving traffic to your online shop, and traffic has never been higher, especially this time of year with people searching for holiday recipes, gift ideas and decorating ideas.
So take advantage and brush up on your Photoshop skills to create pins that can essentially act as free ads for your business. Here are three ideas:
1. Create a Pin Describing Who Needs Your Product
One Kings Lane is great at creating “pinnable” images. This one is promoting why you should consider buying a bow tie for the men on your list (you will have to make this pin horizontal and put the text on the bottom in order to work on Pinterest). You can use other text with the image, like a quote or a customer review.
2. Create a Pin Announcing a Sales at Your Shop
What better way to announce a sale then to pin it for all your followers to see, like this one from West Elm? What is key here is to ask all of your followers to “Re-Pin”.
3. Create a Pin of a Gift Guide Showcasing Your Products
Take photos of a variety of your products and arrange them into a collage for an overall image (like this one from Bauble Bar). Then pin. In the comments, be sure to include hash tags #gifts #gift ideas #gifts for women, etc.
Pinterest is a great medium for driving traffic to your shop, you just have to make sure to stand out among the all the images, and these ideas will help.
Remember to PIN this post using the graphic below.
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© 2013 G.B. Oliver. All rights reserved.