Small Biz Success Tips – Since 2012

3 Marketing Ideas to Try on Pinterest

Marketing-Ideas-PinterestToday I have three Pinterest marketing ideas to try.

Pinterest is a great social media site for driving traffic to your online store.

Traffic on the site has never been higher, especially this time of year with people searching for holiday recipes, gift ideas and decorating ideas.

So take advantage and brush up on your Canvas skills to create engaging and SEO-optimized pins that can essentially act as free ads for your business.

Here are three ideas:

1. Create a Pin Describing Who Needs Your Product

pinterest marketing ideas

One Kings Lane is great at creating “pinnable” images. This one is promoting why you should consider buying a bow tie for the men on your list (you will have to make this pin horizontal and put the text on the bottom in order to work on Pinterest). You can use other text with the image, like a quote or a customer review.

2. Create a Pin Announcing a Sales at Your Shop

pinterest marketing ideas

What better way to announce a sale then to pin it for all your followers to see, like this one from West Elm? What is key here is to ask all of your followers to “Re-Pin”.

3. Create a Pin of a Gift Guide Showcasing Your Products

pinterest marketing ideas

Take photos of a variety of your products and arrange them into a collage for an overall image (like this one from Bauble Bar). Then pin. In the comments, be sure to include hash tags #gifts #gift ideas #gifts for women, etc.

Pinterest is a great medium for driving traffic to your shop, you just have to make sure to stand out among the all the images, and these ideas will help.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

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© 2013 Gail. Oliver. All rights reserved. Pinterest Marketing Ideas. 

2 Comments

  1. Susana Ferrand

    Thank you for sharing this!!

  2. Lisa (@Lisapatb)

    I love #1 GB, what a great idea! Thanks for sharing these tips using Pinterest…