I found a great opportunity for free publicity that I wanted to share with my readers.
The New York Times Small Business has a section called The Small Picture, where they ask small businesses to send them a photograph that “captures the soul of your small business” (their words, not mine).
You can submit it at the link I gave you above, along with a 200 word paragraph that identifies anyone or anything in the photo that requires identification and explains what the photo says about your business.
DO NOT send them a product shot or marketing shot, that is not what they are looking for. If you look at the photo above, it is obvious that the inspiration for this business is to pass it along to the next generation.
If they choose your photograph, they will include it in a special archive and may also post it on their Facebook page (4.8 million followers) and highlight it in their weekly column, You’re the Boss.
A few of my blog posts have appeared on You’re the Boss and I can tell you, it does bring a lot of traffic to your site. Plus, you can now say to your customers, “As seen in New York Times Small Business“, giving you instant credibility.
So, what kind of photos should you submit? Again, they are looking for the “soul” of your business, what inspires you, what motivates you, what challenges you face, what makes you keep doing what you do despite the up and downs of running a small business. The more creative you can get and the more of a back story you can give, the better your chance. Good luck!
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