There is a reason Oreo cookies has over 35 million followers on Facebook. They take advantage of what is trending on social media to get themselves seen by millions (a suggestion I have made many times on this blog).
For example, here are some of their best posts from the last two weeks, capitalizing on the Sochi Olympics trending big on Facebook, Twitter and Instagram.
They are not blatantly promoting their product. They are using their product to comment on what is going on in pop culture in an entertaining way.
Now, obviously as a small business you can’t afford an in-house graphic artist to conceive a new idea for you every day. But every once in a while try posting a really creative graphic that ties your product or service in with something that is trending, and it may get you widely circulated on social media.
Upcoming Events That Will Be Trending on Social Media:
- Paris Fashion Week (February 25)
- Academy Awards (March 2)
- Mardi Gras/Fat Tuesday (March 4)
- International Women’s Day (March 8)
- March Madness (March 18)
- First day of Spring (March 21)
- Passover (April 14)
- Easter (April 20)
- Earth Day (April 22)
Blog post by G.B. Oliver © 2014. All rights reserved.