Cats are big. Whether it is products for cats, products with cats, cats are everywhere. From the Grumpy Cat craze to the very trendy $595 Charlotte Olympia cat slippers (seen in the graphic below), cats are proving to be very marketable.
Why So Popular?
The internet is claiming responsibility for the rise in cat products. According to Mashable, people search the word “cats” online more than 30 million times per month. The search phrase, “funny cats”, gets more than 360,000 monthly searches. Cat videos go viral more frequently than any other type of animal, including the video, “keyboard cat”, which has had over 34 million views since 2007. The truth is people really love their cats so the market for cat products will always be big (this recent influx of cat products has actually made gift shopping for my mother-in-law so much easier!).