Are you taking advantage of the custom tabs on your business Facebook page? They are a great way to highlight certain aspects of your business, such as your online shop, your other social media sites, contests, sales, events and so much more.
How Companies Are Using Facebook’s Custom Tabs
If you look at the custom tabs (those icons in the bottom right hand corner) you see that David’s Bridal has customized theirs to give a Welcome message, to promote their latest Lookbook, to encourage brides to share their photos as well as promote their other social media pages.
Pottery Barn uses their custom tabs to promote What’s New, their design services, and one of their giveaways.
The company Foreign Exchange, keeps their custom tabs simple to match their branding (you can change the graphic of any tab), and includes a store locator as well as their Lookbook.
Other Uses for Facebook’s Custom Tabs:
- Your online shop
- Your blog
- Free downloads
- How to guides
- Special offers
- Gift guides
Basically, anything you can link to, you can make a custom tab for. Just use the Woobox Custom Tab app to alter or add tabs to your Facebook page.
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