How Customer Review Sites Like WeeSpring Will Change Online Shopping

by Gail Oliver, Small Business Marketing Consultant

WeeSpring is a customer review site specifically for baby and kids products. From within one product page, WeeSpring allows parents to:

  • review a product
  • rate a product as “love” “have” “want” or “regret”
  • add the product to their gift registry or wish list
  • share their review on social media
  • share the product on social media
  • ask questions about the product
  • go directly to where the product is sold to buy

Everything baby and toddler is covered from books and food to gadgets and online classes.

weespring website

 

How Do Customer Review Sites Affect Online Retailers?

A survey done last year by Dimensional Research indicated that 90 percent of customers say buying decisions are influenced by online reviews. So, for online retailers, sites like WeeSpring pose a new opportunity for you to showcase your products for free and speed up the purchase process (unless you get bad reviews, of course).

WeeSpring also facilitates the sharing of reviews on customers’ social media pages. Recent research from Forbes states that 4 in 10 social media users have purchased an item online after sharing it or marking it as favorite and 71% of consumers are more likely to make a purchase based on social media referrals. For all of you online sellers trying desperately to get your products circulated on Facebook and Pinterest, sites like WeeSpring will help to do that for you.

Are Customer Review Sites a Hot Business Trend?

WeeSpring poses a unique business model. Customer review sites are not new – there is Yelp, Angie’s List, Trip Advisor – but the demand for them is growing. So, if WeeSpring is any indication, we will probably see more specialized customer review sites popping up, maybe for cars, phone carriers, health insurance plans – the possibilities are endless.

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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.