How to Get More Sales at Your Online Store with Targeted Shop Sections

by Gail Oliver, Small Business Marketing Consultant

Right now, every online shop I visit has the same old, broad-based categories – Mother’s Day Gifts, Grad Gifts, Easter Dresses…boring! When you have a potential buyer on your shop’s landing page, try to narrow in on their specific wants and needs and you may find you sell more.

I love the shop sections One Kings Lane comes up with so shoppers can narrow in on their specific decorating needs:

Best ways to get more sales

best ideas for shop categories

ModCloth also does a good job of helping shoppers find quickly what they are looking for, either by current fad or the decade they prefer for their vintage line:

ideas for shop sections online store

shop section ideas

What I love about, is something that I have always recommended. You have to show people how to use your products. On their landing page, they have 5 different shop sections that focus on where or how you want to display the art. Very original!

shop sections art online

shop sections art

Some Niche & Trendy Shop Category Suggestions:

You want shop sections that relate to current events or trends to capitalize on searches, as well as shop sections that help drill down to what your customers are really looking for.

  • Music Festival Fashion
  • Mad Men Style
  • Beach Vacation Necessities
  • Mothers Day Gifts for the Gardening Mom
  • Graduation Gifts for Nurses
  • Art Prints for a Minimalist Decor
  • Anti-aging Cream for Sensitive Skin

It can be very difficult to market your own business, so let me help. I offer a variety of very affordable services or inquire below. Regards, Gail. 




Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.