I came across an interesting e-commerce marketplace called Gloss48. The reason I found them was because I was on another site that had a product with the label “Discovered through Gloss48” (seen below). Good marketing!
Here is how Gloss48 works. They search out and find the best new independent beauty brands, feature them at a special launch price for one week, and then bring them into their shop.
This is a curated shopping experience where customers are getting an expert opinion so they don’t waste their money on products that may not live up to their claims.
For independent beauty brands, this makes the selling process much faster and easier because Gloss48 is essentially endorsing your product as well as selling it for you.
Gloss48 has covered all their bases. In addition to the shop, they also have a very informative blog that reads like a beauty magazine, as well as a variety of video tutorials. Gloss48 has managed to create a specialized niche marketplace that links together the three popular forces in the online world – ecommerce, blogging and social media.
I think this is where the e-commerce market is heading. Curated marketplaces that help you make informed buying decisions, and at the same time give an audience to new, undiscovered, and possibly more affordable brands.
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