Other Places Your Customers are Searching, Besides Google

by Gail Oliver, Small Business Marketing Consultant

Trying to get your business on the first page of Google search results is a dubious task. It doesn’t help that Google keeps changing their algorithm, just when you think you’ve got a handle on it.

Search engines other than Google

Other Popular Search Engines

Lately, I have actually found myself searching for certain things on other sites, instead of Google, just because I feel they will deliver better results.

  • If I’m looking for clothing, I go to ShopStyle.com first, as they pull results from all the top online stores, plus I can organize the results in terms of price and relevancy.
  • If I’m looking for a certain image, I search on Pinterest. The images tend to be of higher quality, and the display is easier to read.
  • If I’m looking for the latest business articles, I search on Twitter, especially using hash tags.
  • If I’m looking for decor ideas or home products, I search on Houzz
  • If I’m looking for a local business, I go to Yelp, plus I can read reviews.

So you see, your small business doesn’t have to be totally dependent on Google to get found, and my feeling is, the popularity of these unlikely search engines will continue to grow. What do you use to search, besides Google, and for what? Tell me in comments below.


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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.