Great.ly Combines Indie Products with Popular Bloggers in a New Online Marketplace

by Gail Oliver, Small Business Marketing Consultant

Can indie products + referrals from popular bloggers = online success? Great.ly hopes so.

curated online marketplaces

I actually discovered this new curated online marketplace from one of the popular blogs that has a shop there, Cool Mom Picks. Another popular wedding blog, Green Wedding Shoes, also has a boutique there. Essentially bloggers become tastemakers, open up their own curated shop on Great.ly and fill it with their favorite products from indie makers. It is affiliate marketing, but done in a more stylish/seamless way.

How Does Great.ly Work?

As an indie shop selling on Great.ly, you will always get paid the wholesale price (50%) when your product sells.

If one of Great.ly’s tastemakers adds your products to their curated shop, and it sells, then they earn retail markup revenue. Their revenue varies on whether the sale came from traffic from their site, or the Great.ly landing page, or from another shop, so it is worthwhile for the bloggers/tastemakers to expose your products to their targeted audience.

Also, your products can be in more than one tastemakers’ boutique, widening your exposure. There are no other fees and the indie shop is responsible for shipping all product.

curated online marketplaces great.ly

Types of Products Great.ly Features

Right now the types of products on Great.ly include home, kids and fashion accessories. There are currently over 65 tastemaker boutiques and hundreds of products listed.

If you are interested in selling on Great.ly, you can apply here.


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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.