Why Your Small Business Needs a Tagline

by Gail Oliver, Small Business Marketing Consultant

Does your small business have a tagline or, as it is called in the marketing world, a positioning statement? It is not to be confused with a slogan.

What is a Slogan?

A slogan is something like, McDonald’sI’m lovin’ it”, Nike’s “Just Do It”, or “You’re more powerful than you think” for Apple’s iPhone, so it can be for a product as well as for a company. Slogans can change depending on the current marketing campaign.

What is a Tagline?

A tagline is different. A tagline is the statement that goes right below your logo that quickly and clearly states what your business does. Here are some good examples:

Tagline vs slogan

company taglinesbusiness slogans and taglines

company slogans

All of these taglines clearly tell what the business sells. The key is to keep it short and simple. If you can do it in under 10 words, that is the key.

The reason I like taglines is because it makes your small business look more professional, helps to establish your brand and allows you to immediately zero in on your target market.


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Yes, I do consult, so if you would like specific marketing advice and tactics to try for your small business, please visit my Marketing Services page or contact me at attentiongetting@gmail.com for my very affordable rates and services.


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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online small business consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your small business, be sure to see MY SERVICES, above.