Maximize Your Social Media Strategy by Updating Your Graphics for Fall Events

by Gail Oliver, Small Business Marketing Consultant

Have you updated your social media banners (and online store banners) to reflect the current fall season? It can be a valuable sales tool for your small business.

Your cover images/banners are like ads for you. You can use them to announce a seasonal sale, a new fall offering, as well as to make your shop look current and still active, particularly to first time visitors.

If you sell clothing for example, do you want customers to come to your Facebook page and see that your cover image is still showing your summer fashion offerings? It might make them think you are no longer in business, or only specialize in summer clothing.

See how these top brands below have maximized their social media cover images for fall.

Update Your Social Media Banner Images for Fall

I like how Banana Republic has used their Facebook cover image to show various clothing pieces from their new fall collection.

Updating your social media for fall

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Update Your Social Media Banner Images for a Seasonal Event

September is big for back to school, and for some stores, that is a top selling time. Below, The Children’s Place, used their Facebook cover image to promote buying back to school clothes to their followers.

Update your social media for back to school

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Update Your Social Media Banner Images to Announce a Fall Sale

Crate and Barrel only holds their upholstery sale once a year in the fall, so they use their Facebook cover image to promote it.

Update your social media for a sale

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Update Your Social Media Banner Images to Show New Fall Offerings

I love how the nail polish company Zoya, used their Facebook image to show their autumn inspired line of polishes.

Update your social media for new products

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Update Your Social Media Profile Descriptions

Don’t ignore your social media profile descriptions either. A lot of companies will update their Twitter and Instagram profiles, for example, to include #hash tags of seasonal trending terms, such as #NYFW2014 (New York Fashion Week), #NFL or #Halloween. Again, you can also use your profile descriptions to announce a fall sale i.e. Fall #Sale On Until 9/31/14 or fall event, i.e. See Our New Fall Look Book. 

It is so important that your business always looks current on social media. It can be easy to neglect, but since more and more sales are being driven through social media, it is a mistake to not update it for every season.

Want a Free Evaluation of Your E-commerce Shop? It is for an upcoming blog post. Just email me at attentiongetting@gmail.com

Insider Report CoverIt’s Here!

My September Marketing Insider Report is out now! If you want to sell more online  this month, get my very best tactics and exclusive selling opportunities (such as the social media tip I gave above), in this month’s report! I also include feedback from my retail contacts on the current hot sellers and what customers are asking for this time of year. Download Now! 20-page PDF. Read a FREE excerpt here.

© 2014 Gail Oliver. All right reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

1 thought on “Maximize Your Social Media Strategy by Updating Your Graphics for Fall Events”

  1. Hi Britney

    If you are a restaurant, you can use your cover image to show any seasonal menu item, or to encourage dining out for special occasions like Oktoberfest. Try can encourage people that your restaurant is the place to celebrate those September and October birthdays. The key is you need to have a fall promotion to promote on social media in the first place.

    Gail

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