Marketing I Love: 4 Favs of the Weeks

by Gail Oliver, Marketing Consultant

When I come across great marketing, I just have to share. Below are my picks for my favorite blog, Instagram, Pinterest and e-commerce sites of the week and why, in what is now to be a regular feature on my blog. I hope they inspire you!

Blog Love

Garance Doré is an artist who started blogging back in 2006. Her blog, Garance Doré, focuses on style, beauty and travel with her personal stories also added into the mix. Visually, the blog is stunning with its use of amazing photography, her own whimsical illustrations and lots of white space,  but it is her ability to post intriguing content (she does have a few contributors) that has gained her large following of readers. As such, she has also been able to turn her blog into a revenue generator with an online store that has affiliate links to products she loves as well as some of her own products for sale. Garance is a great example of how to brand yourself. 

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Instagram Love

My Instagram account of the week is from Natalie Discala of the blog, Oh Travelissima. The photos she posts to her Instagram account are so stylized, engaging and fun, it really makes me feel like I have got to get out of the house more (or maybe I just want her life). Follow her on Instagram, trust me, you will be addicted!

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Pinterest Love

It’s no surprise that Chungah of the food blog, Damn Delicious, has amassed over 220,000 followers on Pinterest. As a blogger and food photographer, she understands the power of both great photography as well as long pins. Her pins are actually too long to show on my blog, but with a combination of using two gorgeous photos, separated by stylish typography displaying the name of the recipe, she really does stand out in your Pinterest feed. She what I mean by checking out her Pinterest boards for yourself. 

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E-Commerce Love

I love the simplicity of the online shop, Jelanié. The top portion of the store is simply a running slide show of beautiful images showing many of her products in use together (a great way to upsell more items). The shop categories are simple and straightforward, and there is a preview of some products right on the home page, with a flyout indicating what is new and the ability to add the item right to your cart. She even draws attention to her blog (which is also wonderful) in an obvious, but subtle way. Love!

Screen shot 2015-03-30 at 10.03.48 AMThat’s all for today. If you have a blog, shop or social media site that you are proud of, let me know in comments … Gail 


Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.