Content Ideas for a Blog for an Online Shop

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail,

I’ve been making a lot of changes to my business and feel that quality content on my new website is needed in order to be found in searches. Honestly, I’m a little confused by it. I understand quality content from a bloggers point of view but for an e-commerce site, I’m not sure what to put on there that is going to get me found in searches where people will be looking to buy my products. My main focus is to promote my Smoosh Boxes right now. 

Thanks!

Brittany 

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Hi Brittany,
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Good question. Yes, bloggers whose blog is their actual business is much different from a blog for an online shop. Since you are targeting dog owners, and your new product is a monthly subscription box service, there is a variety of content you can post that your potential customers will be searching on. Then, as a result, they will hopefully stumble upon your online shop via your blog posts.
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Here are some ideas for content that I think your target market is searching for, based on using Google’s auto-complete feature. You start by typing in “dogs”, “French bulldogs”, “dog lovers” etc., and see what longer search phrases come up. This is a good way to determine potential blog titles and content.
  • 15 Christmas Gift Ideas for Dog Lovers
  • 5 Awesome Monthly Subscription Boxes for Pet Owners
  • 8 Boston Terrier Puppy Training Tips
  • 20 Male Dog Names & Their Meaning
  • 12 Non-Shedding Dog Breeds
  • 10 of the Cutest Puppy Videos on YouTube

You do not always have to write original content, you can curate content as long as you give credit. Now, because you are primarily an e-commerce site and not a blogger by trade, you just have to post once a week. You may want to make it on #WoofWednesday.

Best of luck!

Gail

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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online small business consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your small business, be sure to see MY SERVICES, above.

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