My Marketing Tips for Your Online Shop for the Week of December 8th – Planning for Valentine’s Edition

by Gail Oliver, Online Marketing Consultant

This week is a tough one for a lot of online stores because you are busy trying to get orders out in time for Christmas, but you still need to keep visible to ensure those post-Christmas orders. So here is a quick list of what you should be doing this week to promote your online shop:

Marketing To Do List for December 8 to 15

  1. Comment on and like the current posts on the Facebook pages of Amazon, Etsy and Best Buy.
  2. Create a Valentine’s theme banner for your shop so it is ready to launch January 1st.
  3. Send out pitches to relevant blogs for Valentine’s Gift Guide editorial.
  4. The malls are busy right now so leave cards for your shop on windshields in the parking lot.
  5. Follow @mariayagoda on Twitter as she does product profiles for People.com.
  6. More people are searching on mobile these days, so try running a Google mobile ad, just for one month, to see if traffic increases. It will show up in your stats as m.google.com.
  7. Respond to any relevant Help a Reporter Out (HARO) media requests, and be sure to follow the reporter(s) on all social media.
  8. Trending hash tags to capitalize on this week: #NationalBrownieDay (Dec 8), #ChristmasCardDay (Dec 9), #NationalPastryDay (Dec 9), #HumanRightsDay (Dec 10), #PoinsettiaDay (Dec 12), #IceCreamDay (Dec 13), #InternationalChildrensDay (Dec 13), #NationalLemonCupcakeDay (Dec 15), #MondayMorning, #TuesdayTease, #FridayReads, #SaturdayKitchen

Success Story! One of my customers, an adorable jewelry shop called Decadent Minis, grew her Instagram followers to 10,000 in just 3 marketing ideas for jewelry and fashion shopsmonths using the advice I gave her! What was the advice? Well, you can find it in my e-book, Marketing Ideas for Online Jewelry Shops.

Come back next Tuesday for another week of marketing tasks that will get your shop seen.

Gail 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.