My Marketing Tips for Your Online Shop for the Week of January 19th – Spring Publicity Edition

by Gail Oliver, Online Marketing Consultant

January is in full swing, so what opportunities are there for driving traffic to your online shop this week?

PR Opportunities

You need to always be pitching story ideas to the media, and since blogs work about one to two months in advance, some editorial topics they may be working on include:

  • Superbowl parties
  • Mardi Gras celebrations
  • Fashion Week trends
  • Valentine’s Day gift ideas
  • Spring break fashion
  • Spring vacation ideas

Magazines work on lead times of 4 to 5 months, so that means right now they are cultivating editorial for May issues, such as:

  • Mother’s Day gift ideas
  • Spring decorating
  • Spring fashion
  • Spring entertaining
  • Spring organization
  • Summer vacation ideas
  • Memorial Day entertaining
  • Gardening ideas
  • Outdoor living decor

Trending This Week

Try to post images, quotes or comments on social media for the following pop culture events this week:

  • January 19 – National Popcorn Day
  • January 19 to 31 – Australian Open Tennis
  • January 20 – National Cheese Lover’s Day
  • January 21 – National Hugging Day
  • January 21 – Get to Know Your Customers Day
  • January 22 – National Pie Day
  • January 23 – New zodiac sign starts for Aquarius
  • January 24 – NFL Playoffs
  • January 24 – National Peanut Butter Day
  • January 25 – National Opposite Day

Hot Hashtags

Every day new trending hashtags tend to pop up that people are searching on, so take advantage when posting on social media of these ones:

  • #FrantasticMonday
  • #MondayMotivation
  • #TuesdayTips
  • #ThursdayHumour
  • #SaturdayReads
  • #SundaySips

Advertising

Are you running Facebook ads? If so, schedule them only to run on the most popular times on Facebook, such as noon on weekends (EST), 3 to 4 pm on Wednesdays and 1 pm to 4 pm Thursdays and Fridays. It will save you some money and you might get better results. Remember to select desktop newsfeed, mobile newsfeed and Instagram ads if you have an Instagram account.

Be sure to follow me on Facebook, Twitter and Pinterest for more tips and advice.

© 2016 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

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