My Marketing Tips for the Week of March 8th – March Madness Edition

by Gail Oliver, Online Marketing Consultant

Don’t forget to set your clocks forward this weekend. You know, if I sold clocks I would actually use a photo of one of them to remind people on social media. Here is what else your e-commerce business needs to know this week.

MARKETING TIPS MARCH 8

Best Online Product Experience

Recently, the 18th Annual Mystery Shopping Study released its list of the top online stores for product experience. Some of the stores that scored the best included Cole Haan, ABT, B&H Photo Video, and Golfsmith. I checked out these sites and couldn’t help but notice that it probably had a lot to do with their product photos. Each site shows anywhere from 4 to 8 up-close, detailed photos of the items at every possible angle. It almost gives the experience of actually physically seeing the item. Therefore, don’t scrimp on details when shooting your items. Show the top, sides, bottom and insides so customers get a true buying experience.

Submit Your Business

Every week, Business News Daily has a feature called, Small Business Snapshot. To submit your business, simply email a photo that really showcases what you do to Brittney at bhelmrich@purch.com. If they choose your photo, they will reach out to learn more about your business for the weekly profile.

Facebook Ads

Did you know that when you run ads on Facebook, you can have the ad appear in people’s desktop news feed and/or their mobile news feed. Just to give you feedback on my own experience with Facebook ads, I got 4 times the traffic from Facebook mobile than I did from Facebook desktop, so you may want to forgo desktop (depending on who your target market is, baby boomers still prefer desktop) and focus all of your ad dollars on mobile. Google also offers the same option.

Trending This Week

Below is what will be hot on social media this week:

  • March 9 – Solar Eclipse #TravelTuesday
  • March 10 – #WednesdayWanderlust
  • March 11 – #ThursdayThoughts
  • March 12 –#FridayFeeling
  • March 13 – #MarchMadness #NationalJewelDay
  • March 14 – #NationalPiDay #NationalPotatoChipDay #DaylightSavings
  • March 15 – #MotivationMonday

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© 2016 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online small business consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your small business, be sure to see MY SERVICES, above.

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