My Marketing Tips for the Week of March 15th – Social Media Edition

by Gail Oliver, Online Marketing Consultant

I thought I would focus on social media this week, so here are some things to know that will help your online business.

marketing tips online store

Social Media “Buy” Buttons

If you sell online using Shopify or Big Commerce, are you using the “buy” button option when posting to Twitter and Pinterest? It’s an effective way to drive more sales because there is less click through to purchase, plus for now, the social media platforms are not taking a cut of sales. There are some limitations, however. The buy options are only available for US shops (for now), and buyable pins are only available on Apple devices.

Twitter Marketing 

If you are on Twitter and want to stay up to date on what will be trending as well as want ideas on how to maximize your exposure there, follow Twitter’s marketing feed @TwitterAds for daily ideas.

Facebook Marketing 

Your Business Story is a a free tool from Facebook that allows you to create a short video celebrating what your business brings to the world. You can then post the video to your Facebook page, as well as boost the post to get seen by new Facebook followers.

Instagram Marketing

Still trying to figure out Instagram? Why not take a FREE course from Instagram themselves and sign up for their Brand Building on Instagram webinar on March 17th.

Trending This Week

Below is what will be hot on social media this week:

  • March 16 – #WednesdayWant
  • March 17 – St Patricks Day, #MarchMadness
  • March 18 – #FridayReads, #MarchMadness, #Allegiant
  • March 19 – #EarthHour, #NationalLetsLaughDay, #MarchMadness
  • March 20 – #NationalProposalDay, #MarchMadness, First Day of Spring
  • March 21 – #NationalFragranceDay
  • March 22 – #TuesdayTip

Be sure to follow all of my blog posts on Pinterest. Feel free to like and repin to your boards!

© 2016 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

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