My Marketing Tips for the Week of March 29th – Opening Day Edition

by Gail Oliver, Online Marketing Consultant

Can you believe March wraps up this week? But the good news is that there are so many great buying opportunities coming up for your e-commerce store. Here are this week’s tips.

marketing–tips–online–march29

Your Shop’s Blog

If your e-commerce site has a blog, do not simply make the blog a category heading. Instead, bring your blog articles to the forefront with a hyperlinked graphic right on your shop’s home page. Both Nordstrom (their blog is called The Thread, below) and West Elm promote their blog posts on their home page to increase traffic and keep customers on the site longer.

nordstrom blog

Social Media Followers

When was the last time you went through your social media followers lists and followed back? There could be some potential customers in there so do not ignore them. If you follow back, it allows you to interact with them by liking and commenting on their posts when they come up in your feed.

Shop Banners

Spring is definitely here so it is time to change your shop, Facebook and Twitter banners to promote popular upcoming sales opportunities such as Mother’s day, prom, grad gifts, gardening, outdoor and Spring products, as Uncommon Goods has done below.

uncommon goods banner

Instagram Tip

Not sure how to maximize the trending hashtags I give below to drive traffic to your shop? #Breakfast is a very popular hashtag on Instagram, and the shop Indigo uses it to showcase their housewares collection.

Screen shot 2016-03-29 at 12.01.53 PM

Trending This Week

  • March 29 – #NationalMomandPopBusinessOwnersDay, #NationalLemonChiffonCakeDay
  • March 30 – #WednesdayInspiration
  • March 31 – #NationalPromDay
  • April 1 – #AprilFoolsDay
  • April 2 – #FinalFour, #NationalPeanutButterandJellyDay
  • April 3 – #NationalFindaRainbowDay, #OpeningDay (baseball)
  • April 4  – #MondayMadness

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© 2016 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

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