If you find that you are running out of inspiration for new products, a good way to find it is to look at what is currently popular, hot and trending – not to jump on the bandwagon but instead turn it into a new opportunity. I’ll explain.
Give a Current Trend a New Twist
For example, monogram jewelry has been a hot seller for the last few years. Therefore, instead of doing the same disc-style, hand stamped monogram necklaces that everyone is doing, retailer Anthropologie (who is always a trend setter) came out with an oversized initial letter necklace – with the letter turned on its side – giving this popular look a new feel.
Borrow a Trend That Has Been Popular with Another Product
Sometimes you will see a popular trend in a product category that is completely different from yours, but is it something that would work for what you sell? I am sure you have seen quotes and cute sayings on everything from t-shirts to pillows to tote bags, so why not swimsuits, like this one from Bando. Again, it is another way to capitalize on a hot Instagram-worthy trend just in time for summer.
Exploit the Flaws in Top Selling Products
I have mentioned before how valuable it is to read reviews on Amazon. Nothing beats customer feedback, even if it is not your own customers. So go over to Amazon and check out their top-selling products in your product category. Then read the one and two-star reviews. Take note of what people said the product lacked and/or didn’t do or they just didn’t like. This opens up opportunities for you to add these elements into your own products.
Trending This Week
- April 26 – #NationalKidsAndPetsDay, #NationalPretzelDay, #GoodTuesday
- April 27 – #NationalBlueberryPieDay, #WednesdayWellness
- April 28 – #ThursdayFeeling, #NationalSuperHeroDay
- April 29 – #NationalAdoptaShelterPetDay, #NBAPlayoffs
- April 30 – #SaturdaySocial, #NBAPlayoffs
- May 1 – #NationalMotherGooseDay, #SundayMorning
- May 2 – #MondayFunday
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© 2016 Gail Oliver. All rights reserved.