When was the last time you researched how people are searching for your products? People are actually getting very specific about how they search, no longer just entering two or three keyword phrases but sometimes 5 to 10 keyword searches, possibly because they can enter the search phrase via an audio command as opposed to having to type it in.
A great way to find out how people might be currently looking for your types of products is to go to the most popular marketplace, Amazon, and use their auto-complete feature to see the searches that fill down.
For example, look at these popular very long-tail searches I found on Amazon:
- Dog toys for aggressive chewers
- Cute desk accessories for women gold
- Galaxy s7 edge case with screen protector
- Best hair growth products for women that actually work
- Leggings for women with designs
- Nose ring studs l shaped gold
- One piece swimsuit with words for women
- Elephant shower curtain black and white
- Baby girl clothes 3-6 months summer dress
- Tapestry wall hanging black and white tree
As you can see from the searches above people are getting very specific, likely because they don’t have a lot of time to look through search results. They know what they are looking for and they want to find it quickly.
You can use these long tail search phrases to your advantage as they are so specific offering less competition and a more likely buyer. It can also help you to see the type of features customers are looking for, in case you don’t offer these in your current product offerings. It may also help you to position your products differently, based on consumer needs.
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