If you are running online ads, particularly on social media, you really don’t have a lot of space to use a lot of words. In fact, Facebook only allows 20% of an ad’s graphic to be text. Therefore, your ad’s headline has to have a big impact in just a few words in order to get clicked on. So, just how do you write a grabby headline?
One way to start is to figure out what is your customer’s problem or need. You can do an ad for your entire shop, or you can do an ad that focuses on a specific product, so let’s say you are focusing on advertising a specific product. The form you want the headline to take is as follows:
Descriptive adjective or feature | the product | target market
The more niche your target market is, the better. I have written some sample ad headlines to inspire you:
- The Prettiest Statement Necklaces for Summer
- Light Up Dog Collars for Night Walking
- Adorable Baby Bibs for Big Droolers
- Inexpensive Art Prints for Apartment Dwellers
- Stunning Photo Invitations for a Rustic Wedding
Try to keep the headline to 6 to 7 words. We are just trying to get their attention, not make the sale at this point. The goal is to get them to click on the ad to learn more and this is where you try to get the sale as the ad links right to the product listing. Make sure that the ad links directly to the product in question, not just to your shop. You don’t want the customer to have to take too may steps to get to the product or you may lose the sale.
Now, maybe you want to advertise a sale or special offer. Then try one of these grabby headlines:
- Any 2 Prints for $39
- Mother’s Day Jewelry 40% Off
- Today Only 25% Off All Summer Decor
- Shop 3 for $30 Pillow Covers
- 50% Off Flash Sale 1 Day Only!
Facebook and Instagram ads are very affordable, but you want them to be effective, so try a grabbier headline and see if this helps your click through.
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