As I have said many times, to get press for your Etsy products you have to pitch a story that would incorporate your product, not just pitch the product itself. Editors want a story, so here are two story ideas.
Seasonal stories are always popular. If you have my 2017 Etsy Shop Marketing Plan, then you knew to pitch fall theme stories to blogs around the end of July (May for print media). For example, here are a few fall theme blog posts that just came out this week that promoted some Etsy products:
- “Pumpkin Spice Latte Candles Are Already Here for All Your Sweet and Spicy Fall Needs” from Time.com.
- “Pumpkin Spice Highlighter Will Let You Take Your Fall Obsession to a New Level” from Bustle.com.
- “The Top Fall Jewelry Trends According to Etsy” from Refinery29.com.
By the way, I told you back in 2014 that Pumpkin Spice products are always hot fall editorial for blogs.
ETSY FINDS STORIES
I have also always said to leverage the Etsy name by pitching a story as part of an overall “Etsy Finds” type article. Here are some recent blog posts that did just that:
- “13 Etsy Wedding Dresses We Love” from Bride.com
- “The Best Deals from Etsy’s Labor Day Sale” from The Insider
- “These Disney Princess Blanket Patterns You Can Find on Etsy Will Make You Feel Like Cozy Royalty” from HelloGiggles.
I will caution you. Do not promote a product that has any type of copyright infringement. I have seen many products lately (especially Harry Potter related products) get amazing press and then the listing is shut down within days of that press appearing due to copyright infringement.
Get your holiday gift guide pitches in NOW!
Do you have any idea how much traffic and sales are driven to your shop from getting into a popular blog’s Holiday Gift Guide?! If you have my 2017 Etsy Shop Marketing Plan, you know that deadlines are fast approaching, so take advantage of my SPECIAL OFFER below.
LIMITED TIME OFFER! I have reduced the price of my Holiday Gift Guide Publicity Pitch service to just $39 (REG. $49) until September 15th, whereby I will write the pitch you need to email to editors to have your product considered for their gift guide, as well as give you my opinion on which product(s) has the best chance with editors.
I have written pitches that have gotten my customers into Real Simple, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour, LONNY, DesignMilk, DogMilk, Parade, Emmaline Bride, just to name a few. Visit my Etsy shop here to see the many services I offer.
This is the biggest buying period of the season so do not delay, make sure your products get seen!
© 2017 Gail Oliver. All rights reserved.