A Hot SEO Tip for Etsy and Amazon Sellers

by Gail Oliver, Online Marketing Consultant

I have told my customers and readers many times in the past that people search for products in different ways including using “that” and “with”. I was recently doing a shop critique for an Etsy jewelry shop and I was noticing how many more searches there are now using these type of phrases.

For example, this is just a sample of the 200+ searches I found on Etsy for necklaces, using “that” and “with“:

  • Necklace that hold ashes
  • Necklace that opens
  • Necklace that ties
  • Necklace that is a whip
  • Necklace that says baby girl
  • Necklace that spells the word honey
  • Necklace that glows
  • Necklace that can be engraved
  • Necklace with holders
  • Necklace with chain
  • Necklace with name
  • Necklace with charms
  • Necklace with mom
  • Necklace with initials
  • Necklace with stone

I found similar results on Amazon and Google. You can extend it even further and try:

  • Necklace with a …
  • Necklace that has ….

 And it works with any type of product from art to pillows to clothing to soap to iphone cases, so give it a try and discover new search phrases that may have a lot less competition.

etsy-seo-tutorialI have a variety of Etsy SEO Tutorials for every type of product that will help your Etsy shop navigate Etsy SEO. I also give both Etsy and Google SEO tips in my best-selling Etsy Shop Critique, completely personalized for your shop.

© 2017 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.