by Gail Oliver, Online Marketing Consultant

How big is Halloween? Well, it generated over $9 billion in revenue last year in the US alone, so pretty big. Therefore, I thought you might want to know what the 50 top Halloween product searches are that people are searching for, and it is not just costumes and candy. It really does cross over into every product category from wedding dresses to mugs to headbands.

If you don’t sell any of the products below, you can at very least try to take advantage of all the searches for “Halloween Gifts” (#39).

Top Halloween Product Searches

    1. Halloween costumes
    2. Halloween decorations
    3. Halloween couples costumes 
    4. Halloween baby costumes 
    5. Halloween makeup
    6. Halloween dog costumes   
    7. Halloween masks 
    8. Halloween candy 
    9. Halloween clipart
    10. Halloween cupcakes / cookies
    11. Halloween shirts
    12. Halloween inflatables
    13. Halloween wreaths
    14. Halloween lights
    15. Halloween door decorations
    16. Halloween dresses
    17. Halloween trees
    18. Halloween leggings
    19. Halloween invitations
    20. Halloween yard decorations
    21. Halloween wigs
    22. Halloween socks   
    23. Halloween clothes
    24. Halloween onesie
    25. Halloween shower curtain
    26. Halloween party decorations
    27. Halloween vintage decorations
    28. Halloween pet costumes
    29. Halloween cards
    30. Halloween treat bags
    31. Halloween signs
    32. Halloween backdrops
    33. Halloween bags
    34. Halloween banners / garlands
    35. Halloween headbands
    36. Halloween stickers
    37. Halloween stencils
    38. Halloween candles
    39. Halloween gifts
    40. Halloween wedding dresses
    41. Halloween cookie cutters
    42. Halloween window clings
    43. Halloween earrings
    44. Halloween mugs
    45. Halloween goodie bags
    46. Halloween gifts
    47. Halloween table runner
    48. Halloween birthday invitations
    49. Halloween centerpieces
    50. Halloween tree decorations

More Tips

    • If you sell on Etsy, be sure to make Halloween products your 5 Featured Listings and even consider a separate shop section (move to the top of sections) for Halloween items.
    • Heighten your SEO with certain adjectives buyers tend to use such as scary Halloween masks, cute Halloween shirts, black and orange Halloween wreaths and funny Halloween cards.
    • People also search for decor and other items by the Halloween motif with the most popular being skulls, skeletons, witches, spiders, clowns and black cats. Hocus Pocus is also a popular Halloween search for certain items.

Marketing Strategy & Business Consulting

GB OliverSince 2010 I have advised thousands of small businesses and I can help yours too. My very affordable marketing consultations provide advice, feedback, direction and/or an experienced second opinion on any of your business struggles or questions. Learn more here.

© 2018 Gail Oliver. All rights reserved. Top Halloween Product Searches.