How to Come up with New Product Ideas

Wondering how to come up with new product ideas?

Sometimes finding success selling online is not about being an amazing marketer or having lots of social media followers, but rather just WHAT you are actually selling.

So, how do you find products that people want and come up with new product ideas?

Start with What You Are Selling

One of the easiest ways is to start with what you are currently selling, and use Google Trends to see if there are opportunities already in your wheelhouse that you are missing out on.

For example, the other day I had a client who is selling party invitations for all the basic events that every other shop has covered as well. So, I typed “invitations” into Google Trends and saw the RISING searches were:

Drive by baby shower invitations
Virtual baby shower invitations
Birthday parade invitations

All of these rising searches are obviously due to the current situation and might be short lived, but if you can turn around a product quickly, why not; the demand is there.

Then I typed in “necklaces” in Google Trends for another client, and got the following RISING searches:

E-girl necklaces
Vsco necklaces
Shell necklaces

The first two searches are teen trends, so you can research those if interested, but when I checked on both Amazon and Etsy, I did see searches for all three, confirming that these might be good opportunities to jump on, even if they are just trends that last through the summer.

Drill Down to Find Specific Product Niches

Now, once you have done these basic searches, then you can expand upon them to see what further niches there might be.

For example, I typed “shell necklaces with” and “shell necklaces for” into the Google search engine and got:

Shell necklaces with pearl
Shell necklaces with gold
Shell necklaces for guys
Shell necklaces for vsco girl

You can do these “with” and “for” type searches on Amazon and Etsy as well and see what comes up. If you see similar searches on Google, Etsy and Amazon, then those would be the features I would tackle first.