Want to know how to get Corporate Holiday Gift orders? You need to start approaching local companies now about what their plans are for both Christmas gifts for employees and for their clients.

Obviously, for a lot of businesses this has been a difficult year, and this might be something they decide to forgo. However, it is a great opportunity to do volume sales, and with the push to support and buy local right now, you do have this in your favor.

Action Plan for Corporate Gift Orders
  • Research 10 to 20 local companies that are doing well, have not laid off employees, and have at least 50+ employees. Just Google “list of local companies with 50 or more employees”.
  • Pitch to HR Managers for employee gifts and to Sales Managers for client gifts.
  • Approach the HR or Sales Manager of each company by sending a short email pitch. If you need names, find them by doing a search on LinkedIn. You can also message them on LinkedIn as opposed to sending an email.
  • In the email headline put, Do you need Client & Employee Holiday Gift Ideas from Local Businesses?
  • If you have a business LinkedIn page, post an article about Corporate Gift Ideas for 2023 with links to your business and it might get found in searches by HR and Sales Managers.
  • If you can drop off a sample to a HR or Sales Manager, even better.
  • If you can offer any corporate branding or personalization as part of the product offering, this would give you an advantage i.e. mugs with the company logo.
  • Be sure to mention that you can ship directly to recipients, in the case of gifts for the business’ clients.
  • Mention at the end of the email how you appreciate their support of local businesses.
  • Go to the business writer at your local newspaper and pitch this as a possible story idea, with you giving a quote as to how your business will be fulfilling corporate gift orders. Sample pitch “How Local Companies Can Help Support Small Businesses this Holiday Season”. 
Most Popular Corporate Gifts
  • Gift cards (44%)
  • Apparel (39%)
  • Food/beverages (25%)
  • Drinkware (18%)
  • Desk accessories (18%)
  • Calendars (16%)
  • Writing instruments (14%)
  • Electronics (12%)
  • Bags/luggage (12%)
  • Sporting goods (12%)
  • Jewelry/watches (6%)

So don’t wait. Start sending out emails in late August. If you sell on Etsy and haven’t gotten my best-selling Etsy Shop Holiday Planner you are missing out on key opportunities.

 

 

 

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