A Hot SEO Tip for Etsy and Amazon Sellers

by Gail Oliver, Online Marketing Consultant

I have told my customers and readers many times in the past that people search for products in different ways including using “that” and “with”. I was recently doing a shop critique for an Etsy jewelry shop and I was noticing how many more searches there are now using these type of phrases.

For example, this is just a sample of the 200+ searches I found on Etsy for necklaces, using “that” and “with“:

  • Necklace that hold ashes
  • Necklace that opens
  • Necklace that ties
  • Necklace that is a whip
  • Necklace that says baby girl
  • Necklace that spells the word honey
  • Necklace that glows
  • Necklace that can be engraved
  • Necklace with holders
  • Necklace with chain
  • Necklace with name
  • Necklace with charms
  • Necklace with mom
  • Necklace with initials
  • Necklace with stone

I found similar results on Amazon and Google. You can extend it even further and try:

  • Necklace with a …
  • Necklace that has ….

 And it works with any type of product from art to pillows to clothing to soap to iphone cases, so give it a try and discover new search phrases that may have a lot less competition.

etsy-seo-tutorialI have a variety of Etsy SEO Tutorials for every type of product that will help your Etsy shop navigate Etsy SEO. I also give both Etsy and Google SEO tips in my best-selling Etsy Shop Critique, completely personalized for your shop.

© 2017 Gail Oliver. All rights reserved.

2 Hot Tips for Pitching Your Etsy Products to Blogs

by Gail Oliver, Online Marketing Consultant

KEEP READING FOR A SPECIAL OFFER! As I have said many times, to get press for your Etsy products you have to pitch a story that would incorporate your product, not just pitch the product itself. Editors want a story, so here are two story ideas.

SEASONAL STORIES

Seasonal stories are always popular. If you have my 2017 Etsy Shop Marketing Plan, then you knew to pitch fall theme stories to blogs around the end of July (May for print media). For example, here are a few fall theme blog posts that just came out this week that promoted some Etsy products:

  • “Pumpkin Spice Latte Candles Are Already Here for All Your Sweet and Spicy Fall Needs” from Time.com.
  • “Pumpkin Spice Highlighter Will Let You Take Your Fall Obsession to a New Level” from Bustle.com.
  • “The Top Fall Jewelry Trends According to Etsy” from Refinery29.com.

By the way, I told you back in 2014 that Pumpkin Spice products are always hot fall editorial for blogs.

ETSY FINDS STORIES

I have also always said to leverage the Etsy name by pitching a story as part of an overall “Etsy Finds” type article. Here are some recent blog posts that did just that:

  • “13 Etsy Wedding Dresses We Love” from Bride.com
  • “The Best Deals from Etsy’s Labor Day Sale” from The Insider
  • “These Disney Princess Blanket Patterns You Can Find on Etsy Will Make You Feel Like Cozy Royalty” from HelloGiggles.

I will caution you. Do not promote a product that has any type of copyright infringement. I have seen many products lately (especially Harry Potter related products) get amazing press and then the listing is shut down within days of that press appearing due to copyright infringement.

Get your holiday gift guide pitches in NOW!

Do you have any idea how much traffic and sales are driven to your shop from getting into a popular blog’s Holiday Gift Guide?! If you have my 2017 Etsy Shop Marketing Plan, you know that deadlines are fast approaching, so take advantage of my SPECIAL OFFER below.

LIMITED TIME OFFER!  I have reduced the price of my Holiday Gift Guide Publicity Pitch service to just $39 (REG. $49) until September 15th, whereby I will write the pitch you need to email to editors to have your product considered for their gift guide, as well as give you my opinion on which product(s) has the best chance with editors.

I have written pitches that have gotten my customers into Real Simple, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour, LONNY, DesignMilk, DogMilk, Parade, Emmaline Bride, just to name a few. Visit my Etsy shop here to see the many services I offer.

This is the biggest buying period of the season so do not delay, make sure your products get seen!

© 2017 Gail Oliver. All rights reserved.

Back to School Marketing Ideas

by Gail Oliver, Online Marketing Consultant

If you have my Etsy Shop Marketing Plan, you know that for the last couple of weeks you should have been pushing Back to School products big time. If you haven’t started yet, today is the day as back to school shopping is in full force, and not just for school supplies.

back to school marketing ideas

If you sell home décor, move all affordable decor items, such as art, pillows, bedding, etc., up to the forefront for the college crowd looking for dorm décor. Some currently popular Amazon & Etsy searches: Dorm Storage, Dorm Lights, Dorm Art Decor, Dorm Signs, Dorm Tapestry. 

If you sell kids clothing, every mom likes to buy a special back to school outfit, dress, shirt, etc., so move these items to the top of your shop. Even add a banner on the product photo that says, “Great for Back to School”. Some currently popular Amazon & Etsy searches: Back to School Hair Bows, Back to School Apple Dress.

If you sell bags/purses, move all backpacks (again, people are shopping for kids, teens and college-age) to your featured products and even make a special offer, “Buy 1 backpack, get a second of equal or lesser value for 30% off”. Some currently popular Amazon & Etsy searches: Back to School Backpacks with Supplies, Monogrammed Backpacks. 

If you sell beauty products, put together your own “Teen Pack” of items for the college or high school crowd. Some currently popular Amazon & Etsy searches: Back to School Makeup, Back to School Lip Balm. 

If you sell gadget accessories, now is the time to do a big push as parents are upgrading their kids laptops, phones and iPads. Some currently popular Amazon & Etsy searches: Back to School Bundle, Laptop Stickers, Laptop Case, 

If you sell kitchen/housewares, people are looking for lunch boxes, labels, and cooking supplies for the dorm. Some currently popular Amazon & Etsy searches: Back to School Cookie Cutters, Dorm Kitchen, Dorm Survival Kit. 

If you sell party supplies, teachers and parents are looking for ways to celebrate the occasion. Some currently popular Amazon & Etsy searches: Back to School Decals, Back to School Flags, Back to School Party Décor, Back to School Banner. 

This is also a good time to offer back to school bundles and kits, as well as special offers such as Buy any 3 items and save 15%, Buy 1 get 1 half off, Buy TODAY and get FREE shipping, and so forth.

BONUS TIP: If you live near an outlet mall, this is one of their busiest times of the year, so leave flyers or cards for your shop on windshields in the parking lot (if allowed).

My Etsy Shop Marketing Plan keeps you on top of every marketing opportunity for your shop, well in advance, so you maximize every sales opportunity.

© 2017 Gail Oliver. All rights reserved.

Should You Try Google Shopping Ads?

by Gail Oliver, Online Marketing Consultant

should-you-try-google-shopping-adsI have said it before, you have to advertise your online shop.  There are only so many free marketing ideas you can do and they still will not give you the traffic and return that advertising will.

If you have an online shop, including an Etsy shop, you may want to consider Google Shopping Ads. Over the last few months I have reviewed the advertising stats for many Etsy shops that have been running these ads, and I have to say, all the shops I have seen to date have had good success.

How to Measure Ad Success

Advertising costs should never be more than 25% of what you gross back in revenue. The reason is, you have to account for your profit margins. If your profit margins are 50%, this means if you spend $200 on an ad that grosses you $400 in sales (which means it then nets you $200 in profit), you are not making any money, just breaking even. The average return I have been seeing on Google Shopping ads is the ad cost averaging 20% or less on what the shop ends up grossing in sales. This is a good return.

BEFORE YOU RUN AN AD

Now, this is not to say that every shop will have the same success. If your current conversion rate is less than 3% (number of orders/number of views) do not run ads because you will just end up paying for click-through. Instead, identify and fix your conversion issues first (see my Etsy Shop Critique).

ETSY WILL MATCH YOUR SPENDING

If you sell on Etsy, and you want to try Google Shopping Ads for the first time, Etsy will match your ad spending for the first 30 days, up to $25. In addition, if you spend $25 within the first 30 days, you’ll receive $100 in Google Shopping credit.

By the way, this is a completely unbiased, unpaid opinion. I do not get compensated in any way for recommending these ads, either from Etsy or Google. I have always just passed on marketing advice that works, free of charge.

Sharing articles is a great way to draw attention to your shop, so be sure to share this with other shops! Here is the short link: http://wp.me/p7wuCn-1yxu.

Still not sure why your sales are lagging? Try my Etsy Shop Critiquemy Online Shop Critique or my Marketing Ebooks.

 

© 2017 Gail Oliver. All rights reserved.

 

Not Making Sales? Time for a Marketing Checkup

 

sales-lagging-time-for-a-marketing-checkup

by Gail Oliver, Online Marketing Consultant

Have sales at your online shop stalled? Then maybe it’s time for a marketing checkup.

SEO

When was the last time you updated your keywords and search phrases? The way people search is always changing, particularly since a lot of people are now speaking their searches into their phones as opposed to typing them. So try typing your main product word, i.e. “necklace” into the search boxes of Google, Amazon, Etsy, even Pinterest and see what types of searches fill down, and then update your keywords accordingly.

Advertising

You have to advertise your shop if you want to get decent sales. The money you invest you will make back and then some, so don’t fear it. A good rule is to make sure that advertising costs are no more than 25% of the revenue the ad generates. You have a variety of options from Etsy promoted listings (for Etsy shops), Google shopping ads, Google Adwords ads, Facebook/Instagram ads, Pinterest ads and ads on blogs. You don’t have to do all of these, but if sales have stalled it is time to try at least one and measure the results.

Publicity

If you are not sending out at least one publicity pitch a week, you are missing out on free traffic. Make a list of all of the blogs that your target market reads and pitch the blogger a story idea that would include your product. Start with the smaller blogs as they are more receptive to submissions. Need a refresher? Read my blog post, “How to Pitch Your Products to Editors“.

Email Marketing

What about all those people who have previously purchased from you? Maybe it’s time to get in touch with a special offer (buy one, get one half off), summer sale, a giveaway or just to show new product releases.

Social Media

Which social media site brings you the most traffic? Then double your “posting” and “following” efforts on this site and you will likely double your traffic. Maybe there is a social media site you haven’t tried yet, like Instagram. Now is the time to see what traffic it can drive. If you can’t come up with interesting content ideas try my Social Media Plan, which gives you creative content ideas for every day of the month for the last six months of 2017.

Still not sure why your sales are lagging? Try my Etsy Shop Critique or my Online Shop Critique to make sure that your shop is in optimal shape.

 

 

 

© 2017 Gail Oliver. All rights reserved.

6 Killer Marketing Ideas for Your Lularoe Business

by Gail Oliver, Online Marketing Consultant

marketing-ideas-lularoe-business

Lularoe is a direct sales clothing brand that has become a billion dollar lularoe-marketing-ideasbusiness in just 5 years, selling their vibrant fashions through home based consultants, as well as finding success with Facebook pop up stores. Direct sales businesses can be lucrative, but it can take time. So here are 6 killer ideas to help you promote your Lularoe business, from my new ebook,  Marketing Ideas for a Direct Sales Clothing Business

6 Killer Ideas for Your Lularoe Business

  1. Since one of Lularoe’s most popular products is their leggings, attend free yoga classes in the park (or other free exercise classes in your town) wearing a pair of Lularoe leggings, along with a gym bag full of the leggings for on-the-spot sales.
  2. Have your yoga mat printed with, “Like My Leggings? They’re Lularoe”. Any print shop can do this for you onto a plain yoga mat. Free advertising!
  3. Suggest to your Lularoe consultants that they hold a home party to coincide with a TV show viewing party, like the finale of the Bachelor or during the half time at a Super Bowl party.
  4. Create paper door hangers to hang on neighbour’s doors (or hit up an apartment building) inviting people to your next Lularoe Facebook pop up shop. There are many shops that do custom door hangers on Etsy.
  5. Repackage older items, out of season items or stock that didn’t sell into value bundles for sale or “grab bags”.
  6. Post a countdown graphic daily on your social media sites, leading up to your next Lularoe Facebook Pop-up Store to create momentum.

Download my ebook Marketing Ideas for Your Direct Sales Clothing Business today and get another 147 awesome ideas, just like these. You’ll love all the inspiration!

© 2017 Gail Oliver. All rights reserved.

How to Create Products Editors Love

by Gail Online, Marketing Consultant

I have always recommended to my clients to come up with at least one product that is trendy, unconventional or whimsical in nature because these are the types of products that blog and magazine editors love. This product acts like a lure for your shop because it gets the media attention that brings the traffic to your shop to see what else you sell.

Here are some products (courtesy of Anthropologie) that editors would love and why:

MAKE IT PRETTY AND USEFUL

Tassels on purses or backpacks are cute accessories, but why not give them a dual purpose and add a USB cable for charging on the go.

PUT A NEW TWIST ON SEASONAL ITEMS

These sandals are interesting simply because they don’t match, have lots of bling and are right on theme for any summer editorial.

design it INTELLIGENTLY

Why would editors like this pencil case? Because it doubles as a pencil holder simply by standing it on its side.

GIVE IT A FUNNY NAME

Funny product names are always editorial worthy, like this mask to get rid of under eye bags called, “Lost Baggage”, a curse of the weary traveler.

FIND A NEW USE FOR A POPULAR IDEA

If you sell on Etsy, you know the demand for monogrammed products. Well doesn’t it just make sense that the best way to get members of the family to hang up their stuff is to give them their own monogrammed hook?!

Make it clever

What can I say; this “Love U Berry Much” bracelet is silly but clever and editors love clever products.

 

 

NEED HELP WITH YOUR ONLINE BUSINESS? Not sure which ones of my marketing products or services is right for your business? Ask me a question about what kind of help you need below and I will advise!

© 2017 Gail Oliver. All rights reserved.