Etsy Marketing Ideas for January 2018

by Gail Oliver, Online Marketing Consultant

Once the big holiday buying season is over, you have to gear up for getting those January sales! January has many sales opportunities from Valentine’s gifts to Super bowl parties to February birthdays to new year fitness and dieting resolutions to winter activities and you can take advantage!

This is why I came up with my Etsy Shop Marketing Plans – to help you easily do just that – and my January 2018 Etsy Shop Marketing Plan is out now. Here is a quick overview of this month’s plan and what you need to do in January:

Send out Publicity Pitches. Does pitching work? Yes. I have had many customers get into major blogs and print publications, most recently the Etsy shop Batalier Handcraft who was featured in Inc.com’s Holiday Gift Guide. In this month’s plan, I outline the type of editorial that blogs and print will be looking for, who to pitch to and the editorial deadlines. I even give several specific press contacts (be sure to see my Quick Tip below).

Update SEO. Christmas is over, therefore so are all the Christmas-related keywords you were using. I tell you which tags to change and which search phrases will be hot this month.

Valentine’s Preparation. Valentine’s gifts are the big sales push in January, so you will want my Valentines advertising and promotional tips as well as Etsy-specific tactics to get your products noticed by gift buyers.

Email Customers. Email should always be a big part of your marketing efforts, and in this month’s plan I give you tips on how to make sure your emails stand out to customers, particularly for Valentine’s promotions.

My January 2018 Etsy Shop Marketing Plan also has additional advertising tactics, promotional tactics, SEO tips, Etsy-specific tactics, daily to do, upcoming buying occasions to prepare for, hot trends for 2018 – even if you do just one of the tactics in my plan you will see a difference! Plus, as a BONUS, your purchase includes FREE access to my media contact blog page with links to 100+ print and online media – another valuable time saver!

QUICK TIP: Never rule out the effectiveness of local publicity, so do this immediately. Find four other Etsy shops in your city that are non-competitive and have excellent photos and interesting products. Then go to the website of your local newspaper and submit to them the following: “As a local business, I hope you will encourage your readers to buy local by running a post on your website, ‘Buy Your Holiday Gifts at these 5 Local Etsy Shops!’. I’m a local Etsy shop, as are shops XYZ, and we would really appreciate your support”.

etsy-shop-marketing-planDownload my January 2018 Etsy Shop Marketing Plan today! Get a coupon code for 15% off by simply clicking on the graphic on the right and then sharing it on Facebook or Pinterest.

© 2017 Gail Oliver. All rights reserved.

 

The Trend of National Days: What National Day is Tomorrow?

by Gail Oliver, Online Marketing Consultant

trend-national-days-national-day-tomorrowFor a few years now, I have been telling you about the growing popularity of “national days” on social media. Some are fun, some are silly and most are popular due to the fact that a major brand typically jumps on board to take advantage of the trending day, making it even more popular on social media (i.e. Starbucks and #nationalcoffeeday).

The Most Popular National Days

If you are using national days to help get visibility for your social media accounts, then you may be curious as to which national days are the most popular. According to Google searches, here is what I found, in order of popularity:

  • #NationalGirlfriendDay (August 1)
  • #NationalBoyfriendDay (October 3)
  • #NationalDogDay (August 26)
  • #NationalDonutDay (June 1)
  • #NationalBestFriendsDay (June 8)
  • #NationalSiblingDay (April 10)
  • #NationalIceCreamDay (3rd Sunday in July)
  • #NationalPuppyDay (March 23)
  • #NationalBeerDay (April 7)
  • #NationalCoffeeDay (October 1)
  • #NationalPancakeDay (March 7)

So if you only feel like jumping on the “national day” content band wagon for a few, these are good ones to go with. By the way, tomorrow, November 28th, you will likely see the hash tag #GivingTuesday trending as it is the national day of giving. The purpose of this day is to celebrate generosity and giving back.

National Days Rising in Popularity

There are also national days that started to get some traction this year and may see more interest this year. The top 5 rising national days (in terms of searches) are:

  • #NationalLipstickDay (July 29)
  • #NationalBurritoDay (1st Thursday in April)
  • #NationalCheeseburgerDay (September 18)
  • #NationalTequilaDay (July 24)
  • #NationalWineDay (May 25)

Stay on top of the most popular and most interesting national days with my January 2018 Social Media Content Calendar, packed with other trending content ideas, social media tips and examples. If you sell on Etsy, you will prefer my Etsy version here.

© 2017 Gail Oliver. All rights reserved.

Etsy’s Popular Right Now Searches

by Gail Oliver, Online Marketing Consultant

Are you taking advantage of Etsy’s “popular right now” search feature? You find these searches by simply putting your cursor in the Etsy search box and they fill down. They update constantly, but it is a great way to quickly update your titles and tags to take advantage, particularly if you are running an Etsy Promoted Listing.

For example, as I am writing this post, these are the Etsy “Popular Right Now” searches:

  • Holiday Shirts for Women
  • Beagle ornament
  • Personalized gift
  • Glitter yeti tumbler
  • Photo christmas cards printable
  • Family wall art
  • Monogram Sherpa pullover
  • Personalized gifts for mom
  • Wooden gifts
  • Personalized gift for boyfriend

What you DON’T want to do is touch any Etsy listings that are currently pulling you good traffic because why fix what isn’t broken. However, if there is a search phrase above that you can take advantage of, then why not try it on one of your weak traffic listings to see if it gives it a boost.

It is no surprise that gifts are the top search phrases right now, but keep in mind that buyers are also looking for holiday decor, fashion, cards, wreaths, candles, parties, entertaining and more. You can probably stick the word, “Christmas” in front of any type of product name and there is a search for it.

There were some other Etsy search phrases that I noticed that are likely to grow in popularity over the next week, including:

  • Black Friday sale
  • Black Friday sale jewelry
  • Black Friday sale for wedding

I can also tell you that “engagement rings” is a hot Etsy search right now, likely due to the fact that 80% of engagements happen over the holidays.

Be sure to check out my Ebook store on Selz for more creative marketing ideas!

© 2017 Gail Oliver. All rights reserved.

Cool Ideas for Holiday Gift Bundles

by Gail Oliver, Online Marketing Consultant

cool-ideas-christmas-gift-bundlesEvery Christmas you will see more and more searches for gift sets, gift bundles, gift packs, etc. So I thought I would show you some innovative ideas that will allow you to sell more products at one time and take advantage of these types of searches. Plus, these products are always ideal for getting into holiday editorial.

Christmas Eve Box Set

This is a really creative idea from Mudpie that makes a wonderful gift idea for any young child. Their Christmas Eve Box Set consists of a half pint glass milk bottle with red/white striped straw, “Dear Santa” scroll Christmas list and wooden “Santa STOP HERE!” door hanger. Selling 3 products together always says “value” to a customer.

Ciate MINI MANI ADVENT CALENDAR

Again, why sell just one nail polish when you can sell 24, as Ciate is doing with this advent calendar. Advent calendars are popular for all age groups and all types of products, and there is still time to get one together. The peak search time for Advent calendars is November 28th.

Holiday Earring Pack

I was happy to see that one of my clients was jumping on the Christmas gift bundle band wagon with this set of 3 druzy stud earrings in the colors of the season, from Wrenn Jewelry.

So think of Christmas gift bundles in terms of appealing to a specific customer, to a theme, to a color combination and then move them up to your featured products so they are front and center in your shop. Remember, if you sell on Etsy all of the items in your gift bundles must be your own original items. Read the guidelines here.

Are you an Etsy seller who needs help getting those holiday sales? Download my Etsy Shop Marketing Plan for November/December 2017, full of great tactics to try.

© 2017 Gail Oliver. All rights reserved.

 

 

Fall 2017 Trends on Pinterest

by Gail Oliver, Online Marketing Consultant

fall-2017-trendsAre your products taking advantage of the hottest fall trends? Well, here are the current product trends for fall 2017 trending big on Pinterest, according to Pinterest.

THROW PILLOWS: Shibori, indigo-dyed mud cloth, and mud cloth fabrics overall have been trending for the past year with mud cloth searches up 550% year over year. Neutral and natural designs are especially popular.

WALL ART: No surprise as hanging décor for both college dorms and country homes are up, as is floating art, plus searches for hanging greenery and boho branches for the wall.

OTHER DECOR: People are searching on Pinterest for floating bookcases, hanging headboards, hanging shelves, temporary wall paper, washi tape décor. Anything “farmhouse” is also huge.

FASHION: The top Pinterest searches are for wide leg pants, retro patterns and textures such as plaid and embroidery, velvet clothing and velvet shoes. Great opportunities for vintage sellers as well.

MAKEUP: When it comes to make up searches on Pinterest, it is all about metals including metallic makeup, glittery makeup and copper makeup.

HALLOWEEN: Of course Halloween will trend big on Pinterest, especially costumes including DIY costumes, couples costumes, group costumes, family costumes and pet costumes.

Remember, trends tend to carry over into other product categories including kids, pet and wedding products.

If your Etsy shop is in need of help, try my best selling Etsy Shop Critiquecompletely personalized for your shop.

Be sure to check out my post: 3 Products Trends for 2017 

© 2017 Gail Oliver. All rights reserved.

A Hot PR Tip if You Sell Dog Products

by Gail Oliver, Online Marketing Consultant

Did you realize that 2018 is the Year of the Dog, according to the Chinese New Year, which starts February 16th. So, if you sell dog products – or even products that feature dogs such as throw pillows, t-shirts, etc. – then you should be pitching your products as part of a story idea for “Celebrating Year of the Dog” to print publications NOW, as they work on issues a few months in advance. You can pitch to blogs in late November.

Not sure how to write a pitch? If you wish for me to write a winning one for you, I do offer a Publicity Pitch Writing Service and I have a pretty good track record. I’ve written pitches that have gotten my customers into Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour Magazine, LONNY, DesignMilk, DogMilk, Emmaline Bride, just to name a few.

If you don’t have any products featuring dogs, you may want to consider adding one to your shop if applicable, just to take advantage of this publicity opportunity that could last all year long.

This is just a preview of one of hundreds of tips in my 2018 Etsy Shop Marketing Plan on sale in November. Look for it!

© 2017 Gail Oliver. All rights reserved.

A Hot SEO Tip for Etsy and Amazon Sellers

by Gail Oliver, Online Marketing Consultant

I have told my customers and readers many times in the past that people search for products in different ways including using “that” and “with”. I was recently doing a shop critique for an Etsy jewelry shop and I was noticing how many more searches there are now using these type of phrases.

For example, this is just a sample of the 200+ searches I found on Etsy for necklaces, using “that” and “with“:

  • Necklace that hold ashes
  • Necklace that opens
  • Necklace that ties
  • Necklace that is a whip
  • Necklace that says baby girl
  • Necklace that spells the word honey
  • Necklace that glows
  • Necklace that can be engraved
  • Necklace with holders
  • Necklace with chain
  • Necklace with name
  • Necklace with charms
  • Necklace with mom
  • Necklace with initials
  • Necklace with stone

I found similar results on Amazon and Google. You can extend it even further and try:

  • Necklace with a …
  • Necklace that has ….

 And it works with any type of product from art to pillows to clothing to soap to iphone cases, so give it a try and discover new search phrases that may have a lot less competition.

etsy-seo-tutorialI have a variety of Etsy SEO Tutorials for every type of product that will help your Etsy shop navigate Etsy SEO. I also give both Etsy and Google SEO tips in my best-selling Etsy Shop Critique, completely personalized for your shop.

© 2017 Gail Oliver. All rights reserved.