Fall 2017 Trends on Pinterest

by Gail Oliver, Online Marketing Consultant

fall-2017-trendsAre your products taking advantage of the hottest fall trends? Well, here are the current product trends for fall 2017 trending big on Pinterest, according to Pinterest.

THROW PILLOWS: Shibori, indigo-dyed mud cloth, and mud cloth fabrics overall have been trending for the past year with mud cloth searches up 550% year over year. Neutral and natural designs are especially popular.

WALL ART: No surprise as hanging décor for both college dorms and country homes are up, as is floating art, plus searches for hanging greenery and boho branches for the wall.

OTHER DECOR: People are searching on Pinterest for floating bookcases, hanging headboards, hanging shelves, temporary wall paper, washi tape décor. Anything “farmhouse” is also huge.

FASHION: The top Pinterest searches are for wide leg pants, retro patterns and textures such as plaid and embroidery, velvet clothing and velvet shoes. Great opportunities for vintage sellers as well.

MAKEUP: When it comes to make up searches on Pinterest, it is all about metals including metallic makeup, glittery makeup and copper makeup.

HALLOWEEN: Of course Halloween will trend big on Pinterest, especially costumes including DIY costumes, couples costumes, group costumes, family costumes and pet costumes.

Remember, trends tend to carry over into other product categories including kids, pet and wedding products.

If your Etsy shop is in need of help, try my best selling Etsy Shop Critiquecompletely personalized for your shop.

Be sure to check out my post: 3 Products Trends for 2017 

© 2017 Gail Oliver. All rights reserved.

A Hot PR Tip if You Sell Dog Products

by Gail Oliver, Online Marketing Consultant

Did you realize that 2018 is the Year of the Dog, according to the Chinese New Year, which starts February 16th. So, if you sell dog products – or even products that feature dogs such as throw pillows, t-shirts, etc. – then you should be pitching your products as part of a story idea for “Celebrating Year of the Dog” to print publications NOW, as they work on issues a few months in advance. You can pitch to blogs in late November.

Not sure how to write a pitch? If you wish for me to write a winning one for you, I do offer a Publicity Pitch Writing Service and I have a pretty good track record. I’ve written pitches that have gotten my customers into Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour Magazine, LONNY, DesignMilk, DogMilk, Emmaline Bride, just to name a few.

If you don’t have any products featuring dogs, you may want to consider adding one to your shop if applicable, just to take advantage of this publicity opportunity that could last all year long.

This is just a preview of one of hundreds of tips in my 2018 Etsy Shop Marketing Plan on sale in November. Look for it!

© 2017 Gail Oliver. All rights reserved.

A Hot SEO Tip for Etsy and Amazon Sellers

by Gail Oliver, Online Marketing Consultant

I have told my customers and readers many times in the past that people search for products in different ways including using “that” and “with”. I was recently doing a shop critique for an Etsy jewelry shop and I was noticing how many more searches there are now using these type of phrases.

For example, this is just a sample of the 200+ searches I found on Etsy for necklaces, using “that” and “with“:

  • Necklace that hold ashes
  • Necklace that opens
  • Necklace that ties
  • Necklace that is a whip
  • Necklace that says baby girl
  • Necklace that spells the word honey
  • Necklace that glows
  • Necklace that can be engraved
  • Necklace with holders
  • Necklace with chain
  • Necklace with name
  • Necklace with charms
  • Necklace with mom
  • Necklace with initials
  • Necklace with stone

I found similar results on Amazon and Google. You can extend it even further and try:

  • Necklace with a …
  • Necklace that has ….

 And it works with any type of product from art to pillows to clothing to soap to iphone cases, so give it a try and discover new search phrases that may have a lot less competition.

etsy-seo-tutorialI have a variety of Etsy SEO Tutorials for every type of product that will help your Etsy shop navigate Etsy SEO. I also give both Etsy and Google SEO tips in my best-selling Etsy Shop Critique, completely personalized for your shop.

© 2017 Gail Oliver. All rights reserved.

2 Hot Tips for Pitching Your Etsy Products to Blogs

by Gail Oliver, Online Marketing Consultant

As I have said many times, to get press for your Etsy products you have to pitch a story that would incorporate your product, not just pitch the product itself. Editors want a story, so here are two story ideas.


Seasonal stories are always popular. If you have my 2017 Etsy Shop Marketing Plan, then you knew to pitch fall theme stories to blogs around the end of July (May for print media). For example, here are a few fall theme blog posts that just came out this week that promoted some Etsy products:

  • “Pumpkin Spice Latte Candles Are Already Here for All Your Sweet and Spicy Fall Needs” from Time.com.
  • “Pumpkin Spice Highlighter Will Let You Take Your Fall Obsession to a New Level” from Bustle.com.
  • “The Top Fall Jewelry Trends According to Etsy” from Refinery29.com.

By the way, I told you back in 2014 that Pumpkin Spice products are always hot fall editorial for blogs.


I have also always said to leverage the Etsy name by pitching a story as part of an overall “Etsy Finds” type article. Here are some recent blog posts that did just that:

  • “13 Etsy Wedding Dresses We Love” from Bride.com
  • “The Best Deals from Etsy’s Labor Day Sale” from The Insider
  • “These Disney Princess Blanket Patterns You Can Find on Etsy Will Make You Feel Like Cozy Royalty” from HelloGiggles.

I will caution you. Do not promote a product that has any type of copyright infringement. I have seen many products lately (especially Harry Potter related products) get amazing press and then the listing is shut down within days of that press appearing due to copyright infringement.

Get your holiday gift guide pitches in NOW!

Do you have any idea how much traffic and sales are driven to your shop from getting into a popular blog’s Holiday Gift Guide?! If you have my 2017 Etsy Shop Marketing Plan, you know that deadlines are fast approaching, so take advantage of my SPECIAL OFFER below.

LIMITED TIME OFFER!  I have reduced the price of my Holiday Gift Guide Publicity Pitch service to just $39 (REG. $49) until September 15th, whereby I will write the pitch you need to email to editors to have your product considered for their gift guide, as well as give you my opinion on which product(s) has the best chance with editors.

I have written pitches that have gotten my customers into Real Simple, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour, LONNY, DesignMilk, DogMilk, Parade, Emmaline Bride, just to name a few. Visit my Etsy shop here to see the many services I offer.

This is the biggest buying period of the season so do not delay, make sure your products get seen!

© 2017 Gail Oliver. All rights reserved.

Back to School Marketing Ideas

by Gail Oliver, Online Marketing Consultant

back-to-school-marketing-ideasIf you have my Etsy Shop Marketing Plan, you know that for the last couple of weeks you should have been pushing Back to School products big time. If you haven’t started yet, today is the day as back to school shopping is in full force, and not just for school supplies.

back to school marketing ideas

If you sell home décor, move all affordable decor items, such as art, pillows, bedding, etc., up to the forefront for the college crowd looking for dorm décor. Some currently popular Amazon & Etsy searches: Dorm Storage, Dorm Lights, Dorm Art Decor, Dorm Signs, Dorm Tapestry. 

If you sell kids clothing, every mom likes to buy a special back to school outfit, dress, shirt, etc., so move these items to the top of your shop. Even add a banner on the product photo that says, “Great for Back to School”. Some currently popular Amazon & Etsy searches: Back to School Hair Bows, Back to School Apple Dress.

If you sell bags/purses, move all backpacks (again, people are shopping for kids, teens and college-age) to your featured products and even make a special offer, “Buy 1 backpack, get a second of equal or lesser value for 30% off”. Some currently popular Amazon & Etsy searches: Back to School Backpacks with Supplies, Monogrammed Backpacks. 

If you sell beauty products, put together your own “Teen Pack” of items for the college or high school crowd. Some currently popular Amazon & Etsy searches: Back to School Makeup, Back to School Lip Balm. 

If you sell gadget accessories, now is the time to do a big push as parents are upgrading their kids laptops, phones and iPads. Some currently popular Amazon & Etsy searches: Back to School Bundle, Laptop Stickers, Laptop Case, 

If you sell kitchen/housewares, people are looking for lunch boxes, labels, and cooking supplies for the dorm. Some currently popular Amazon & Etsy searches: Back to School Cookie Cutters, Dorm Kitchen, Dorm Survival Kit. 

If you sell party supplies, teachers and parents are looking for ways to celebrate the occasion. Some currently popular Amazon & Etsy searches: Back to School Decals, Back to School Flags, Back to School Party Décor, Back to School Banner. 

This is also a good time to offer back to school bundles and kits, as well as special offers such as Buy any 3 items and save 15%, Buy 1 get 1 half off, Buy TODAY and get FREE shipping, and so forth.

BONUS TIP: If you live near an outlet mall, this is one of their busiest times of the year, so leave flyers or cards for your shop on windshields in the parking lot (if allowed).

My Etsy Shop Marketing Plan keeps you on top of every marketing opportunity for your shop, well in advance, so you maximize every sales opportunity.

© 2017 Gail Oliver. All rights reserved.

Should You Try Google Shopping Ads?

by Gail Oliver, Online Marketing Consultant

I have said it before, you have to advertise your online shop.  There are only so many free marketing ideas you can do and they still will not give you the traffic and return that advertising will.

If you have an online shop, including an Etsy shop, you may want to consider Google Shopping Ads. Over the last few months I have reviewed the advertising stats for many Etsy shops that have been running these ads, and I have to say, all the shops I have seen to date have had good success.

How to Measure Ad Success

Advertising costs should never be more than 25% of what you gross back in revenue. The reason is, you have to account for your profit margins. If your profit margins are 50%, this means if you spend $200 on an ad that grosses you $400 in sales (which means it then nets you $200 in profit), you are not making any money, just breaking even. The average return I have been seeing on Google Shopping ads is the ad cost averaging 20% or less on what the shop ends up grossing in sales. This is a good return.


Now, this is not to say that every shop will have the same success. If your current conversion rate is less than 3% (number of orders/number of views) do not run ads because you will just end up paying for click-through. Instead, identify and fix your conversion issues first (see my Etsy Shop Critique).


If you sell on Etsy, and you want to try Google Shopping Ads for the first time, Etsy will match your ad spending for the first 30 days, up to $25. In addition, if you spend $25 within the first 30 days, you’ll receive $100 in Google Shopping credit.

By the way, this is a completely unbiased, unpaid opinion. I do not get compensated in any way for recommending these ads, either from Etsy or Google. I have always just passed on marketing advice that works, free of charge.

Sharing articles is a great way to draw attention to your shop, so be sure to share this with other shops! Here is the short link: http://wp.me/p7wuCn-1yxu.

Still not sure why your sales are lagging? Try my Etsy Shop Critiquemy Online Shop Critique or my Marketing Ebooks.


© 2017 Gail Oliver. All rights reserved.


Not Making Sales? Time for a Marketing Checkup

by Gail Oliver, Online Marketing Consultant

Have sales at your online shop stalled? Then maybe it’s time for a marketing checkup.


When was the last time you updated your keywords and search phrases? The way people search is always changing, particularly since a lot of people are now speaking their searches into their phones as opposed to typing them. So try typing your main product word, i.e. “necklace” into the search boxes of Google, Amazon, Etsy, even Pinterest and see what types of searches fill down, and then update your keywords accordingly.


You have to advertise your shop if you want to get decent sales. The money you invest you will make back and then some, so don’t fear it. A good rule is to make sure that advertising costs are no more than 25% of the revenue the ad generates. You have a variety of options from Etsy promoted listings (for Etsy shops), Google shopping ads, Google Adwords ads, Facebook/Instagram ads, Pinterest ads and ads on blogs. You don’t have to do all of these, but if sales have stalled it is time to try at least one and measure the results.


If you are not sending out at least one publicity pitch a week, you are missing out on free traffic. Make a list of all of the blogs that your target market reads and pitch the blogger a story idea that would include your product. Start with the smaller blogs as they are more receptive to submissions. Need a refresher? Read my blog post, “How to Pitch Your Products to Editors“.

Email Marketing

What about all those people who have previously purchased from you? Maybe it’s time to get in touch with a special offer (buy one, get one half off), summer sale, a giveaway or just to show new product releases.

Social Media

Which social media site brings you the most traffic? Then double your “posting” and “following” efforts on this site and you will likely double your traffic. Maybe there is a social media site you haven’t tried yet, like Instagram. Now is the time to see what traffic it can drive. If you can’t come up with interesting content ideas try my Social Media Plan, which gives you creative content ideas for every day of the month for the last six months of 2017.

Still not sure why your sales are lagging? Try my Etsy Shop Critique or my Online Shop Critique to make sure that your shop is in optimal shape.




© 2017 Gail Oliver. All rights reserved.