All posts in category Getting Publicity

Where to Promote Your Sale – 6 Popular Blogs That Will Show Your Deal

by G.B. Oliver

Having a sale in your online shop and not sure where to promote it? There are a variety of popular blogs that have regular features, typically on Fridays, where they promote online retailers having sales.

Now, I cannot guarantee they will add you to the list, but it is worth a shot. You could also try adding your sale in their comments section, if you see that they allow others to do it.

Deals of the Day at Lucky Magazine Online

Deals of the Day at Lucky Magazine Online

Where to Promote Your Sale

ApartmentTherapy.com is one of the most widely read blogs for home decor, recipes and more, with over 8 million readers a month. In their online Weekend Guide, they regularly feature Sales & Events from across the country, both online and instore, and even have a submission form for shops to submit theirs. So go for it!

CollegeFashion.net is not just a blog for fashion for college girls. It started off that way but has evolved into one of the top fashion blogs, known for their interesting theme inspiration boards. Every Friday they have their Coupons and Sales section, where they post sales from typically the top online fashion stores. That doesn’t mean you can’t try and make their list. Just ask in their contact form.

Fashionotes.com also has a Friday section on their blog called, Top Online Shopping: Weekend RoundUp for fashion and beauty products, as well as mens fashion. Email the editor at editor@fashionotes.com and see if they will add your sale to the list.  

Racked is a great blog because it covers fashion, home, kids and wedding products. They have a section called Deal Feed. You can submit your sale as both a National sale or a city-based sale i.e. New York Deal Feed. Submit your deal to national@racked.com and be sure to give all details including the length of time of the sale, the amount of the discount, and what you sell. You can also try to get in their Weekend Sales Report, but it does seem to focus on major retailers.

Lucky Magazine offers a Deal of the Day  at their online site. Mostly fashion and beauty deals, they do seem to promote less known online shops, so it is worth a try. You have to offer a good deal, though. Contact them at lucky breaks@luckymag.com.

People Magazine’s StyleWatch has a section online called, Exclusive Deals You’ll Actually Use, and they do show deals from smaller vendors here. Contact the editor at editor@people.com but be sure to put, “Submission for Stylewatch’s Exclusive Deals” in the subject line.
 
MalloryHopeDesign_AGMarketing_eBookNeed More Help Marketing Your Shop?

If you like my blog, you’ll LOVE my series of ebooks, Small Business Marketing Ideas That Work! Get all my amazing marketing tactics (that I don’t put on the blog) with versions for selling Home products, Wedding products, Kids & Baby products and Jewelry & Accessories. Please check out my Ebook Shop at the top of the page.

© 2013 G.B. Oliver. All rights reserved.
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by Attention Getting Marketing on June 14, 2013  •  Permalink
Posted in Getting Publicity, Home, Marketing 101
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Posted by Attention Getting Marketing on June 14, 2013

http://attention-getting.com/2013/06/14/where-to-promote-your-sale-6-major-online-blogs-that-will-show-your-deal/

Consider These Story Ideas for Product Pitches – March 2013

by G.B. Oliver

As you know, getting your products in editorial in magazines, blogs, your local newspaper, etc., is always a surefire way to get sales. But coming up with a story pitch for a writer is not that easy. So here are some ideas taken from today’s headlines that I thought might inspire you (and a few ideas at the end for the near future).

man-sitting-clip-art-silhouette

Story Pitches for Home Products

  • 5 Fresh Decorating Ideas to Bring Into Spring
  • Trend Alert: Mirrored Art
  • Spring Awakening: 51 Colorful iPhone Cases
  • Brighten Your Pad with Playful Decor
  • Welcome Spring with Floral Accessories Under $50
  • I Can’t Believe It’s From Etsy: Oil Paintings

Story Pitches for Baby & Kids Products

  • The Most Beautiful Baby Sleep Sacks
  • Cool Finds: Etsy Your St. Patty’s Day
  • 7 Oz-Inspired Picks for Kids
  • Hit the High Seas in Our Favorite Pirate Picks
  • 7 Animal Wallpaper Designs for Your Lil Wild One

Story Pitches for Fashion

  • 50 Swimsuits under $50
  • 7 Pinterest Boards Chic Moms Should Follow
  • Ditch Your Boots for These 17 Cute (and Cheap) Flats
  • 5 Striped Tops to Welcome Spring
  • What to Wear with Printed Jeans
  • Pretty Pastel Picks for Spring

Story Pitches for Wedding Products

  • 3 Great Ways to Save Cherished Wedding Memories
  • Vintage Navy Wedding Inspiration Board
  • 10 Tips for Toasting at a Wedding
  • Great Gatsby Wedding Inspiration
  • Our Favorite Escort Card Ideas
  • Top 10: Wedding Envelope Inspiration

Story Pitches for Beauty Products

  • 10 Nail Trends to Try This Spring
  • How to Get Better Skin by the Morning
  • Fix Your Most Common Beauty Problems with These Products
  • Spring Make-up Colors to Chase the Blues Away
  • The Secrets of Wearing Dark Lipstick

Story Pitches for Pet Products

  • March Essentials for Your Furry Friends
  • What to Pack on a Road Trip with Your Pet
  • From Functional to Wacky: Products to Keep Kitty Happy
  • Celebrate Valentine’s Day with the Pet Love of Your Life

As you can see, Spring was a big editorial topic. So what topics do you think editors will be looking for now, in order to publish in a month or two:

  • Movie influences with releases such as Star Trek, Superman, World War Z
  • Television influences with Game of Thrones Season Premiere
  • Holiday influences with World Health Day (April 7), Earth Day (April 22), May Day (May 1), Cinco de Mayo (May 5th), National Teacher’s Day (May 7th) and Mother’s Day (May 12th)

Not sure WHO to pitch to? Try one of my blog lists, plus find other helpful marketing tools in my Etsy shop.

My New Blog Lists for Fashion, Wedding & Home Decor

My New Blog Lists for Fashion, Wedding & Home Decor and Kids & Baby Products

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© 2013 G.B. Oliver. All rights reserved.

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by Attention Getting Marketing on March 5, 2013  •  Permalink
Posted in Getting Publicity, Home
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Posted by Attention Getting Marketing on March 5, 2013

http://attention-getting.com/2013/03/05/consider-these-story-ideas-for-product-pitches-march-edition/

How to Get Blogs to Mention Your Products

by G.B. Oliver

★ THIS BLOG POST  WAS FEATURED ON NY TIMES SMALL BUSINESS BEST OF THE WEEK WRAP-UP

Blogs have taken over online content in a big way. According to Blogging.org, WordPress alone hosts 42 million blogs with 329 million readers. That is an unbelievable statistic!

My New Blog Lists for Fashion, Wedding & Home Decor

My New Blog Lists for Fashion, Wedding & Home Decor

Blogs range from everything from people writing their opinions on world events or their everyday life, to category-specific, informative blogs, including blogs for fashion, parenting, food, home decor, weddings, sports, entertainment, marketing – you name it.

Now, it is not easy to write a new blog post every day (trust me), so, as a result, bloggers are constantly looking for content. Writing about products they like is one possible content idea on those days when they have reached a blank.

So that is why I just launched a new marketing tool to help you. I’ve released up-to-the-minute blog lists covering Fashion, Wedding and Home Decor (more lists coming out later this week) where I painstakingly researched active blogs (active means they have posted something in the last week), that will take product submissions, if you pitch them a story the right way.

How to Submit to Blogs

Before you pitch your products to any blog, you need to check out their content first, and my list makes it very easy because it is hyperlinked to each blog. So you simply click on the name of the blog and it takes you either to the home page or their online submission form.

Typically, a blog’s editors will detail what they are looking for, and what they are NOT looking for. It is best to read this part and do what they say for the best chance of success.

Also, if they are asking for submissions by email (I include email addresses as well), they will tell you what to put in the subject header of the email. If you don’t follow their instructions, your email won’t get read.

Success Stories

I have a client who took my advice and got her products mentioned on a top fashion blog. As a result, she got hundreds of product views and several sales just in the first few hours that it appeared (this is a good conversion rate, remember not everyone buys right away).

I have another client whose product appeared on a shopping blog, resulting in 330 product views, but more importantly 49 sales, in just a few days. In other words, a 15% conversion rate (which is very good), mostly because it got directly to her target market, and not just to the masses. As an added bonus, her product got pinned to Pinterest from the shopping blog over 200 times. And almost a year later, she is still getting traffic and sales from that blog post.

Want one more reason why it is a good idea to make blogs aware of your shop? Because it has become a big trend for online marketplaces to have popular blogs pick their favorite products and act as guest pinners on Pinterest. Etsy recently did this with the blogs Camille Styles and Daily Candy. Fab.com has profiled favorite product picks from bloggers, as has One Kings Lane.

So, if you are ready to get your products out into the blog world, my new PDFs will help you do just that (just click the links below):

And, as always, my marketing guides will tell you everything you need to do to successfully sell online, including pitching your products to the media. The early reviews have been great! Click here for more information.

PLEASE LIKE this post using the button below and follow my RSS feed to know when new articles are posted.

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© 2013 G.B. Oliver. All rights reserved.

6 Comments
by Attention Getting Marketing on February 12, 2013  •  Permalink
Posted in Getting Publicity, Home
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Posted by Attention Getting Marketing on February 12, 2013

http://attention-getting.com/2013/02/12/how-to-get-blogs-to-mention-your-products/

Use Local Press To Get Quick Sales

by G.B. Oliver

Do you know that your local newspaper reporter, the one who covers fashion, jewelry, home decor, weddings, food (not to mention the small business reporter) whatever it is that you sell, is DESPERATE for a story right now?

This was actually one of the best pieces of advice I received at the start of my marketing career. Reporters are always looking for stories so give them one and you’ll be their best friend.

Chicago-Tribune-Newspaper-350x220

Pitch them a story (not a product) and you could find yourself on the front page of that section of your local newspaper.

Do not discount the power of local media. Local media loves to support local businesses, and local customers love to buy from local businesses. Plus, publicity costs you nothing and could mean wide exposure, which typically results in sales.

How to Approach a Local Reporter

Email is probably the best way to approach a reporter with a story pitch. You can find their names and emails online at the newspaper’s website. You can also email the editor of the section, i.e. Food Editor, and they will assign it to a reporter.

If they have their editorial calendar online, even better, because they you can see upcoming articles and pitch accordingly.

Now if you live in a small town, you can approach your local town paper as well as the newspaper of the nearest largest city.

Stories to Pitch

A couple of weeks ago I wrote a blog post about How to Pitch to Editors, so you may want to check it out as a fresher, but here were some stories from my local newspaper this past weekend:

  • Local Women Find Success with their Gluten and Dairy-free Snacks
  • Our Top Picks for Cozy Winter Knits Under $100
  • The Off-White Wedding Gown Trend for 2013

Remember, the more specific the story pitch, the better. Don’t just give them a general, “If you are writing a story about Pet Products…” that won’t work. You want something more like, “If you are writing a story about Fashionable Dog Accessories for 2013…”

If you have success doing this, please let me know as I would love to include your success story in a future blog post.

IF YOU LIKE MY BLOG, you’ll LOVE my ebooks, because I save all my very best advice & secrets for in there –  Small Business Marketing Ideas That Work! available here.

My Marketing Ebooks

My Marketing Ebooks

IF YOU LIKED THIS POST, please be sure to “like” it below and follow my RSS feed to know when new articles are posted.

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© 2013 G.B. Oliver. All rights reserved.

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by Attention Getting Marketing on January 21, 2013  •  Permalink
Posted in Getting Publicity, Home
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Posted by Attention Getting Marketing on January 21, 2013

http://attention-getting.com/2013/01/21/use-local-press-to-get-quick-sales/

How to Pitch Your Products to Editors

by G.B. Oliver

Some sellers seem to be at a loss about how to submit their products to editors of blogs, magazines, newspapers, etc., in order to get editorial (have their product included in an article). So I thought I would give a couple of tips here  – but, as usual, I save the best tips for my PDFs, Small Business Marketing Ideas That Work! – so you can see what will really get the attention of an editor or writer.

man-sitting-clip-art-silhouette

Pitch a Story, Not a Product

Writers are constantly running out of story ideas, so if you feed them one, they are very appreciative. So do not send them an email asking them to just blatantly promote your product, they will hit delete. Instead, give them a few editorial suggestions for which your product would fit in nicely.

Below are some real-life blog and magazine articles to help you get a better understanding of what ideas to pitch:

Examples of Product Editorial Pitches – Jewelry & Fashion

  • 17 Red-Carpet Worthy Jewels
  • 5 Winter Fashion Must-Haves Under $50
  • Fashion inspired by 50 Shades of Grey

Examples of Product Editorial Pitches – Home Decor Products

  • 15 Hostess Gifts Under $20
  • 12 Throw Pillows for a Rustic Home
  • Decor Products to Dress Up the Mantle

Examples of Product Editorial Pitches – Kids & Baby Products

  • Baby Shower Gifts Under $25
  • Products for a Nautical Theme Kids Room
  • 22 Products That Will Make Moms Lives Easier

Examples of Product Editorial Pitches – Wedding Products

[Note: Wedding blogs are very tough to pitch too, because they typically just want photos of real-life weddings and they want vendors to pay for ads. However, the bridal magazines are a lot more responsive]

  • Latest Wedding Trend: Embroidery
  • Emerald Green Wedding Inspiration
  • Passion for Pink Wedding Invitations

Examples of Product Editorial Pitches – Food Products

  • Christmas Cookie Decorating Ideas
  • Need a Chocolate Fix?
  • 15 Fantastic Gifts for Foodies

Keep in mind the more intriguing the story pitch, the more unusual the story pitch, the more current (in terms of time of year, what’s going on in the news) the story pitch, will all increase your chances of success.

IF YOU LIKE MY BLOG, you’ll LOVE my ebooks, because I save all my very best secrets & advice for in there – Small Business Marketing Ideas That Work!, available here, with copies for the Wedding, Kids & Baby, Home and Jewelry & Fashion Accessories markets. 

Marketing_Ideas_Etsy_Baby

IF YOU LIKED THIS POST, please be sure to “like” it below and follow my RSS feed to know when new articles are posted.

PLEASE SHARE THIS POST on social media using the share button below. Thanks!

© 2013 G.B. Oliver. All rights reserved.

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by Attention Getting Marketing on January 11, 2013  •  Permalink
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Posted by Attention Getting Marketing on January 11, 2013

http://attention-getting.com/2013/01/11/how-to-pitch-your-products-to-editors/

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