6 Killer Ideas for Your Lularoe Business

by Gail Oliver, Online Marketing Consultant

marketing-ideas-lularoe-business

Lularoe is a direct sales clothing brand that has become a billion dollar company in just 5 years, selling their vibrant fashions through home based consultants, as well as finding success with Facebook pop up stores. Direct selling businesses can be lucrative, but it can take time. So here are 6 killer ideas to help you promote your Lularoe business, from my new ebook, Lularoe Marketing Ideas

6 Killer Ideas for Your Lularoe Business

  1. Since one of Lularoe’s most popular products is their leggings, attend free yoga classes in the park (or other free exercise classes in your town) wearing a pair of Lularoe leggings, along with a gym bag full of the leggings for on-the-spot sales.
  2. Have your yoga mat printed with, “Like My Leggings? They’re Lularoe”. Any print shop can do this for you onto a plain yoga mat. Free advertising!
  3. Suggest to your Lularoe consultants that they hold a home party to coincide with a TV show viewing party, like the finale of the Bachelor or during the half time at a Super Bowl party.
  4. Create paper door hangers to hang on neighbour’s doors (or hit up an apartment building) inviting people to your next Lularoe Facebook pop up shop. There are many shops that do custom door hangers on Etsy.
  5. Repackage older items, out of season items or stock that didn’t sell into value bundles for sale or “grab bags”.
  6. Post a countdown graphic daily on your social media sites, leading up to your next Lularoe Facebook Pop-up Store to create momentum.

Download my ebook Lularoe Marketing Ideas today and get another 147 awesome ideas, just like these. You’ll love all the inspiration!

LIMITED TIME OFFER!

Share a link to my ebook on Pinterest, Instagram or Facebook and I’ll give you a coupon code for 15% off the purchase price! Just email me the link at attentiongetting@gmail.com and I’ll send you the coupon code. Limited time offer.

© 2017 Gail Oliver. All rights reserved.

How to Improve Click Through on Your Products in Etsy Search Results

by Gail Oliver, E-commerce Marketing Consultant

how-to-improve-click-through-on-products-in-Etsy-search-results

So you have optimized your Etsy SEO and your products are now coming up on the first page of search results, however, you still are not getting any traffic. It is one of two things – your price and/or your photos, as these are the only two visible factors in search results. Therefore, here are some potential reasons and solutions:

  1. Your price is way off the competition. If someone is searching for a trendy necklace, typically expecting a $25 to $40 price range, and your necklace is $200, they are probably not going to click on it. Solution: Try adding a circle or banner that says: “Less Expensive Necklaces in Shop” or “See our Under $50 Section”. This might encourage the customer to at least click on the photo to see what else you offer in their price range as opposed to dismissing your shop altogether.
  2. It is not the color/size/material they want. As a result, the customer assumes this is the only color/size/material it is offered in and doesn’t bother clicking on the image. Solution: Add a banner that says, “More Colors Available” to the photo. Same for size, style, pattern, etc. 
  3. Your photos look like everyone else’s. You do not want your photos to blend in with everyone else’s because it then appears to the customer as all the same product and it just doesn’t stand out. Solution: Do a search on your main search phrase and see the images that come up. If they are all on white backgrounds, then put your product in a stylized setting, and vice versa. In other words, do the opposite, not the same. Maybe even something as simple as adding a color border around the image might make it stand out more and differentiate it from others.
  4. There are too many other objects in the photo. I see a lot of product photos where people put all of these other objects in the image and the customer is not sure which one you are selling, so they don’t click on it because they assume the wrong product is the one for sale. Solution: There is nothing wrong with a stylized photo, but don’t over do it. Make sure your product is front and center, use no more than two other objects in the photo, and make sure that the objects are softly blurred out.
  5. The product appears too small. A larger image of a product will stand out in search results much more than a smaller one. Solution: Etsy has a built in cropping tool so use it for the shop view photo. See the difference below:
  6. Quite simply, the photo sucks. It doesn’t look professional, is poorly lit and/or poorly cropped (not all of the product is in the frame). Good photos sell products so invest in this area of your business. Solution: If you can’t afford professional photos, then just keep the photo simple in terms of styling as it is harder to mess up, such as a trendy overhead shot on a natural surface background like marble or concrete, and make sure to shoot the product in natural light using a flash, as in the example below.

2 more ways to improve click through!

My Etsy Shop Critique will improve upon every aspect of your Etsy shop – including a review of your photos – as well as advice on your Etsy SEO, your Google SEO, your products, your pricing, your listing descriptions and so much more! Get all the details on my Etsy Shop Critique and start seeing results!

☀Whatify.com increases traffic to Etsy listings by 10% on average by using cutting edge data analytics that tell you which of the first two images in your listing should be in the primary image spot in order to get the best click through. Get set up in less than 30 seconds and then sit back and let them gather and analyze your traffic data. Learn more.

FREE OFFER! Mention my blog with a link (Attention-Getting.com) on a Facebook Etsy Team page that has 5,000+ followers and I will rewrite one of your weakest product descriptions for free!

 

© 2017 Gail Oliver. All rights reserved.

How to Maximize Sales for Every Gift Buying Occasion

by Gail Oliver, Ecommerce Marketing Consultant

If you want your online shop to succeed, you have to advertise. There is no way around it. Your competitors are advertising, so you need to as well. I am not sure why so many shops fight it when it is one of the most effective and proven ways to drive traffic and sales.

Now, I also believe in spending your ad dollars wisely, especially if they are limited. Therefore, if your shop does the best during the high gift buying times of the year, such as Valentines Day, Mother’s Day, Christmas and so forth, then save your advertising dollars for these occasions to get the most bang for your marketing budget.

The key is to look at when people start searching and when those searches peak. Below are my recommendations for when you should run ads to maximize your sales opportunities as well as cash in on those early shoppers. Be sure to bookmark this page for reference.

Teachers Gifts                       

Searches start in November and reach their peak in December. They start again in early May and peak in late May, with some searches still in June, but searches are highest in December overall, so we can assume that Christmas gifts for teachers are more popular than end of year gifts.

RUN YOUR ADS: mid November to mid December; all of May.

Valentines Gifts                       

Searches start in late December right after Christmas and reach their peak the first week of February.

RUN YOUR ADS: late December to February 9th. 

Mother’s Day Gifts

Searches start around Valentines Day and then hit their first peak mid March, likely for the UK Mother’s Day. Searches start up again mid April and peak the first week of May.

RUN YOUR ADS: mid February to mid March; mid April to the first week of May.

Graduation Gifts                       

Searches start in early April, peak in mid May, with still some searches in June.

RUN YOUR ADS: early April to first week of June.

Father’s Day Gifts

Searches actually start in April as the second wave of people who are searching for a Mother’s Day gift likely decide to look for a Father’s Day gift at the same time. Searches peak by mid June.

RUN YOUR ADS: mid April to first week of June.

Christmas Gifts

Searches start in October, grow through November, but forget about what you heard about Black Friday. December is still when searches for Christmas gifts is the highest (those last minute shoppers).

RUN YOUR ADS: mid October to December 20th. 

Wedding Gifts

Searches for wedding gifts are popular all year long but particularly strong in December, November and May (in that order).

RUN YOUR ADS: early November to last week of December; all of May.

LATEST CUSTOMER REVIEW

“Some wonderful ideas to put in place and I know that in time, Gail’s advice will pay off in spades. Many thanks!”. Jill, FantailsandFeet on Etsy.

© 2017 Gail Oliver. All rights reserved.

My Latest Product SEO Tips

by Gail Oliver, Online Marketing Consultant

my-latest-product-seo-tipsWhen was the last time you researched how people are searching for your products? People are actually getting very specific about how they search, no longer just entering two or three keyword phrases but sometimes 5 to 10 keyword searches, possibly because they can enter the search phrase via an audio command as opposed to having to type it in.

A great way to find out how people might be currently looking for your types of products is to go to the most popular marketplace, Amazon, and use their auto-complete feature to see the searches that fill down.

For example, look at these popular very long-tail searches I found on Amazon:

  • Dog toys for aggressive chewers
  • Cute desk accessories for women gold
  • Galaxy s7 edge case with screen protector
  • Best hair growth products for women that actually work
  • Leggings for women with designs
  • Nose ring studs l shaped gold
  • One piece swimsuit with words for women
  • Elephant shower curtain black and white
  • Baby girl clothes 3-6 months summer dress
  • Tapestry wall hanging black and white tree

As you can see from the searches above people are getting very specific, likely because they don’t have a lot of time to look through search results. They know what they are looking for and they want to find it quickly.

You can use these long tail search phrases to your advantage as they are so specific offering less competition and a more likely buyer. It can also help you to see the type of features customers are looking for, in case you don’t offer these in your current product offerings. It may also help you to position your products differently, based on consumer needs.

etsy SEO TUTORIALS

If you need help mastering Etsy SEO, check out my downloadable SEO tutorials. I also offer a variety of very affordable Marketing Services and Products.

WANT TO KNOW WHAT I THINK OF YOUR SHOP?

It really helps to get a professional marketing opinion and find out once and for all what is stopping your shop from being successful. Get more details about my Online Shop Critique.

LATEST CUSTOMER REVIEW

“If you thought that Gail is a marketing expert, you are wrong! She is a magician!!” Alex, ADHWoodwork on Etsy.

© 2017 Gail Oliver. All rights reserved.

Easy Ways to Expand Your Product Line

by Gail Oliver, Online Marketing Consultant

Are you feeling stagnant and wondering how you can take your current design talents and use them for other products? You would surprised at how you could easily venture into other, potentially more lucrative markets.

For example, let’s say you’re a jewelry designer. Take a look at this $1,200 beaded chandelier below, and see how your talents would lend nicely to a product of this nature.

Are you a wood worker? I bet you never thought you could find success in the popular market for nursery night lights, but it is actually quite simple if you simply adhere your wooden design to the night-light base. The ones below sell for $32 each.

Are you a painter but canvas, paper and walls are getting a little boring for you? How about trying the trendy water bottle market, like this $38 art water bottle below?

Maybe you work with marble and you’re getting a little tired of just making cutting boards. Then how about a sleek and classic $98 marble shelf?

Do you knit or crochet and want to avoid the season lull once sweater season is over? Two great ways to use your skills are a $285 hammock or a $210 dream catcher.

So, I hope these ideas have inspired you, if you are finding that you are just not making it in your current market. Another thing that might help you is my Product Consultation, where I inspire you with fresh ideas based on market demand, current trends and unique offerings that will set your business apart.

© 2017 Gail Oliver. All rights reserved.

How to Market a Product Instead of Your Shop

by Gail Oliver, Online Marketing Consultant

A lot of online stores spend their time trying to market and promote their shop as a whole, but sometimes you can might be better to focus your efforts on marketing a specific product from your shop instead. It still brings traffic into your shop to sell what else you sell.

Getting Publicity for Your Product

It is much easier to get publicity on a product than on your shop as a whole. As I have said in the past, your best chance to get publicity for a product is if it is:

  • Quirky or Unusual – Example: Unicorn Dog Sweater
  • Timely or Seasonal – Example: Beauty and the Beauty Body Wash
  • Part of a Current Trend – Example: Pom Pom Sandals
  • Is a Hot Seller for You (the media likes to write about success stories)

If you are still not sure how to pitch your product to the media, be sure to see my Publicity Pitch Service

Advertising Your Product

Did you know that you can advertise a single product (not just your entire shop) as an Google Adwords ad? This is different than a Google Sponsored Product ad. An Google Adwords ad appears at the top or bottom of search results with a much more detailed description of your product, and in my experience, gets a better click-through.

Promoting Your Product on Social Media

If you are going to post one of your products on social media, you have to make it interesting or it will get lost in the noise of all the other people who simply post their products. For example, Nordstrom posting a pair of Prada shoes, but surrounding it with clovers to celebrate St. Patrick’s Day. If you still can’t figure out how to get your products seen on social media, be sure to get my downloadable Social Media Plan.

So, if you have had no luck promoting your shop as a whole, try zeroing in on one product and see if it makes a difference. Be sure to see more of my products and services at:

© 2017. Gail Oliver. All rights reserved.

7 Reasons People Aren’t Buying Your Products

by Gail Oliver, Online Marketing Consultant

I have often talked about how, on average, at least 1% of traffic should convert into a sale. It’s not a hard and fast rule because there are many factors that come into play, but, typically if 100 people view a product listing of yours, you should get at least 1 sale. If this is not happening, you have a problem.

While 1% is average, a very good conversion rate is 2 to 5%, but again, for this to happen you have to make sure you have done the following:

  1. Do you match your competition feature for feature? Maybe someone sees your necklace and likes it, but they want it in gold not silver, can you honor their request? Otherwise, they will keep looking.
  2. Have you left out vital information such as size, weight, materials, etc.? Don’t make the customer search for the info or feel they have to ask; they won’t.
  3. Are you priced comparable to your direct competition? If you are too priced high the buyer will keep shopping around. If you are priced too low, the buyer worries about the quality.
  4. Are your shipping charges crazy high? This is a deal breaker for many as shipping is seen as throw away money to a customer. Shipping should never be more than 20% of the price. If you can’t do that, work some of the shipping back into the price.
  5. Have you created a sense of trust with the buyer, such as good reviews, publicity in mainstream media, business awards, easy return policy, etc. There are many customers who will not buy from a seller with no return policy, it is too risky.
  6. Is your product photography top quality? Do your photos help to show the size and scale (how many times have you read reviews where people say the product was much smaller than they thought)? Do you have photos that zoom in on the details? Remember, they are buying it without seeing it or touching it, or you have to provide that same experience.
  7. Sometimes there are just little things that are turning off buyers, but you are too close to your products to be objective. This is where I come in. For a limited time I am offering a Quick Fix for just $15. I have an average conversion rate of 8%, so send me a link to one of your product listings and I will tell you exactly why people aren’t buying and what you need to change. Click here to order My Quick Fix from my Selz site OR from my Etsy Shop

latest customer review

“Etsy Shop Critique – Excellent! So helpful, thorough and precise! I’ve been selling on Etsy for over three years and thought I had learned just about all the hacks — I was wrong! Thanks so much!” Brittany, The Bohipstian on Etsy.

© 2017. Gail Oliver. All rights reserved.