by G.B. Oliver
Saturday November 24th is Small Business Saturday where consumers are encouraged to buy from small local businesses. It was an initiative started by American Express and it always takes place on the Saturday after Black Friday (which is the day after the US Thanksgiving holiday).
Now, while online businesses benefit from Cyber Monday two days later, you can still take advantage of Small Business Saturday with your local market even if you only sell online.
5 Marketing Ideas to Try:
1. If you sell on a site like Etsy or Artfire make sure you have entered your city and state/province in your profile if you haven’t already, as customers can search for shops this way. Maybe even put it in your shop title and description, if just for this Saturday. For your regular website, this is a good opportunity to mention your city somewhere on your main page, again, if only for Small Business Saturday. It reminds visitors as well.
2. Email the editor of your local newspaper (do it this week or you’ll be too late!) asking if there are doing any articles on local companies offering specials for Small Business Saturday and mention a special you will be offering (make it worthwhile, like 30% off today only). Even better if they will consider doing a separate article just on local businesses selling online. Can’t hurt to put the idea in their head!
3. Offer a special just for customers from your city. For example, “Today we are offering 25% off for everyone, and 30% off for customers in the Boston area in support of the Small Business Saturday initiative”.
4. Pair up with a few other online vendors in your city who sell complimentary (but not competing) products and ask that they mention you on their website/online shop if you mention them on yours. Kind of like a blog roll of local shops to check out on Small Business Saturday. Again, you only have to keep this on your site for the week prior to, and the day after Small Business Saturday.
5. And of course fire off some Tweets using the #hash tags #SmallBusinessSaturday, #SmallBizSaturday and #SmallBizSat are the most popular ones, but add your city at the end to get to your local market i.e. #SmallBusinessSaturdayBoston (make sure your Twitter profile lists your city).
★ If you think I give good advice on my blog, then you should know that I save the best ideas for getting attention in my E-books, available HERE.