Marketing I Love! LuLu.com’s Clever Product Names

by G.B. Oliver

The other day I was on a clothing site called LuLus, whose fashions are obviously aimed at young women. I was looking at the purses and noticed that they were all labeled with very creative names. For example, Seven Year Itch Quilted Stitch Purse, In Hot Purse-uit Purple Purse, and Weave Got Your Back Brown Tote. Cute, right?

creative product names

LuLu’s In Hot Purse-suit Purple Purse

As I was reading these I was reminded of the names cosmetic companies give to lipsticks and nail polish colors. Back in the day, shades were just given a number. But due to growing competition in the makeup industry, clever lipstick and nail polish names became a way to show personality, create an image and set their brand apart. A clever lipstick name can actually get publicity just because of the name.

So what is the point of these witty names besides making a lot of work for  the marketing department?

I have to be honest, these cutesy names were attention getting and kept me on their site longer. I kept reading each product name more out of interest than anything. So maybe that was the intention, if not the result.  Creative product names and copy writing can keep people on your site longer and make them actually read the product descriptions instead of just scanning for bullet points. It also made them look like a cool, hip site which I believe is the image they are trying for.

I have always been an advocate of clever writing because it evokes a sense of personality, and when potential customers can get a better sense of who is selling to them, it helps them to feel like they know you a bit better and that helps to get them to trust buying from you. It’s also a great way to establish an identity against competitors who are a little more standard.

FINAL WORD: Think about your product names. Now, I’m not saying you need to go out and rename them all, because that may not suit your brand, and it depends who you are targeting. Obviously for a younger market, it can be quite effective. And we’re not talking cute here, we’re talking clever. Product names that show who you are as a brand. It can get attention.

MalloryHopeDesign_AGMarketing_eBookNeed Marketing Help?

My Marketing Ebooks will walk you through EVERYTHING you need to do to bring more traffic and sales to your online shop, and they are specific to the types of products you sell. You Can Download my Ebooks HERE.

© 2013 G.B. Oliver. All rights reserved.

Promotional Emails That Get Attention (and ones that don’t)

by G.B. Oliver

I get a lot of promotional emails from stores such as Old Navy, Gap, to name a few. I subscribed to them, so that’s okay. I thought I would point out a few tips on how to effectively email your customers, based on what the big companies do that are attention getting (plus a couple of things you shouldn’t do).

marketing email tips

1. Free Shipping always gets attention. With gas prices what they are today, it only makes sense to buy something online if you can save money and time driving to the store.

Email-marketing-tips

2. Little icons get attention. ★’s and even ♥’s do draw the eye to the subject line. For example, ★ 40% OFF TODAY ONLY! ★. But don’t over do it. Too much and it’s annoying. You just want to grab them, you don’t want to blind them.

3. A limited time to act. When the offer says “25% off until 11/09/13” and that is only 2 days away, it gets attention. The customer knows they should probably look at it now if truly interested, otherwise they are going to miss out.Email-marketing-ideas

4. A significant discount of either 75%, 50%, 40% even 25% will make people act. A 10% or 15% discount doesn’t seem worth the effort.

5. Don’t add customer’s name in email subject line. A lot of marketing people think this is more personal, but I feel the opposite. I know that when a large company sends out an email and my name is in the header, that they did not personally write each email, but rather just used technology to add my name. This feels more like spam to me than anything. So unless this is an individual email that you physically wrote, don’t put the customer’s name in the subject  line.

6. Don’t email too often. There are some companies that send me 2 to 3 promotional emails a day. That’s too intrusive and what will happen is customers will get annoyed and take their name off the email list or just block it as spam. A small business should only email customers either when they have something really special to offer or right before the big holiday shopping season (early November), and no more than twice a month.

FINAL WORD: Email marketing is a very effective way to get sales, so think about what you like and dislike when promotional emails are sent to you, and don’t make the same mistakes with your own customers.

Need Marketing Help?

MalloryHopeDesign_AGMarketing_eBook_WeddingsMy Marketing Ebooks will walk you through EVERYTHING you need to do to bring more traffic and sales to your online shop, and they are specific to the types of products you sell.

You Can Download my Ebooks HERE.

© 2013 G.B. Oliver. All rights reserved.