Hot Product Trends 2017

by Gail Oliver, Online Marketing Consultant 

It is that time of year when we look ahead to what is expected to be the hot products in 2017 in the categories of home decor, weddings, fashion, and kids.

hot-product-trends-2017

Home Décor Trends 2017

  • Colors/prints: jewel colors, bold monochrome patterns
  • Materials: velvet, marble, embroidery
  • Hot products: wall murals, kaleidoscope art, rectangular pillows

Wedding Trends 2017

  • Colors/prints: mint, blush, maroon, peach, beige/natural, watercolor
  • Themes: boho, Frozen, whimsical, forest, garden
  • Hot products: Hanging vertical garlands, ornate keepsake ring boxes, cake garlands, decorative trays for favors, place cards, etc.

Kids Trends 2017

  • Colors: coral, black and grey mix for girls, Blue and green mix for boys
  • Themes: nature, celestial, puppies and kittens, woodland, lion king, owl, animal faces
  • Hot products: fabric playhouses, stuffed animal heads for wall, play wands, calendar onesies

Fashion Trends 2017

  • Colors/prints: yellow, khaki, pink, stripes (particularly in retro beach colors), pinstripes, ruffles
  • Materials: velvet, shiny fabric
  • Hot products: slit sleeves, one shoulder, pajama-wear, tassel earrings, cinch purses, tiny purses

Other Hot Trends for 2017

The TV show Stranger Things was so popular this past summer (with a second series coming out in 2017) expect to see an 1980s influence across decor and fashion. Also, if you have already purchased my 2017 Etsy Shop Marketing Plan, you know that August will be the 20th anniversary of Princess Diana’s death, the 55th anniversary of Marilyn Monroe’s death and the 40th anniversary of Elvis Presley’s death, which would explain why so many models were wearing Elvis tees at the Spring 2017 fashion shows. Expect to see more products influenced by these three legends.

Customer Success Story!

A pitch I wrote for one of my customers, Ogsplosh on Etsy, got into Apartment Therapy! You can read it here. Congrats, Christine!

My 2017 Etsy Shop Plans!

If you really want to drive traffic and sales at your Etsy shop in 2017, my all-new 2017 Etsy Shop Marketing Plan and 2017 Etsy Shop Social Media Plan are the only guides you’ll need. I worked very hard to jam pack these plans with all new ideas, tactics and insight. Click to get all the details!

 

 

 

 

 

 

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About Me

With 20+ years in marketing I have grown my blog to over 100,000 readers in just 4 years. My advice has appeared in publications from the New York Times to Success Magazine and I have personally consulted for over 4,000 e-commerce businesses since late 2012. My blog was chosen by AmericanExpress Open Forum (the people behind Small Business Saturday) as one of their “Top 10 Small Business Blogs“. I am also a contributor at Business2Community.com and a Small Business Expert at SheKnows.com, the #1 Women’s Lifestyle website. I have gotten my clients coverage in Real Simple Magazine, House Beautiful, Apartment Therapy, Vanity Fair, Houzz, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride, More Magazine, Outblush, The Frisky, just to name a few.

© 2016 Gail Oliver. All rights reserved.

The Latest Hot Product Trends for Fall 2015 / Spring 2016

by Gail Oliver, Online Marketing Consultant

Trying to make sure that your small business is up on the latest trends? Well, find out what’s hot from this compilation of some of the latest news from the most popular industries:

latest hot trends 2015

Just 3 More Things to Do…

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Hot Product Trend 2014: Maps

by Gail Oliver, Small Business Marketing Consultant

Everywhere I look, someone is putting a map on something. From baby onesies to jewelry, maps are a hot retail product trend in 2014.

Why Are Maps So Popular?

We see maps all the time in our daily lives without even realizing it. How many people have a GPS in their cars? We all see a weather map on the news each morning. Plus, whenever something volatile happens in another part of the world, we immediately check a map because we are not always sure where that country is. So maps are big business!

Retail Product Marketing Trends 2014 Maps

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© 2012-2014 G.B. OLIVER ALL RIGHTS RESERVED

 

Product Trends 2014: IKAT

by Gail Oliver, Small Business Marketing Consultant

When looking at the new 2014 spring arrivals in fashion and home goods, one trend continues to stand out – Ikat. Ikat is an Indonesian motif, distinctive usually for a blurred or tie-dyed effect.

Hot Product Trend: Ikat

product trends 2014 ikat

Why Jump on a Trend?

Because it is easier to get into editorial (as the media wants to write about what is current) and it makes your product line look like it is on top of what is happening in the industry.

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 Blog post by G.B. Oliver © 2014. All rights reserved.

Holiday Shopping Trends 2013 Poll

by G.B. Oliver

Holiday shopping is in full swing. Please take this poll as your feedback will help small businesses selling online.

Thanks!

Holiday-buying-trends-2013

Continue reading “Holiday Shopping Trends 2013 Poll”

Top Selling Products Online Fall 2013

by G.B. Oliver, Small Business Marketing Consultant

I’m always trying to stay up on the latest trends and top sellers in the online marketplace. So, here is what my research shows as currently the top selling products, for various categories, from major online retailers this fall. If you have products that match these, you may want to move them to the forefront of your website/online store.

Current Top Sellers for Fall 2013

Jewelry & Accessories: Bib necklaces continue to be top sellers but more elaborate ones with colored jewels or ones in all gold or silver; large link chain bracelets and necklaces; cuff bracelets where the ends don’t meet; cat rings; stacks of rings; spike drop earrings; small purses with chain straps; bowling bag purses; skull scarves.

Product-Trends-Top-Sellers
Feline Ring from Bauble Bar

Kids & Baby Products:  Woodland animals (particularly foxes); plaid and nautical designs; vintage art that is personalized with child’s name; book jackets of literary classics on t-shirts; superheroes; the color grey for the nursery;  giraffes on everything.

Pets: Everything is getting fancier, from faux fur-lined sleeping pods to nickel-plated dishes to fancy food storage containers, all with contemporary designs and patterns meant to fit in with your home’s decor.

Nickel Plated Pet Bowls
Nickel Plated Pet Bowls

iPhone Cases: Popular designs include boho and Aztec prints; cases that look like vintage postcards; cases with a strap (wristlets); cases you can write on (to make notes).

Wedding Products:  The chalkboard trend is still very popular for wedding invitations and all other types of wedding decor as well as wood effects, watercolor effects, 1920s style fonts and gold matte accents; the hot colors are blush, pale grey and pale blue.

Vintage Clothing & Goods: All types of leather items are in demand, as well as denim (especially denim vests); prairie dresses; sunglasses; 80s punk; engagement rings; vintage toys; vintage typewriters; vintage light fixtures; vintage wood sleds.

Home Decor, Art & Photography: Images of space, the moon, constellations, and zodiac signs are all hot; typography prints are still a big trend but, in particular, sayings about family, love, home and classic recipes (for kitchen or bar art); photographs of vintage looking or rundown motels, corner stores and gas stations; embossed 3D wall coverings; wooden animal head busts; elephants; and patterns of honeycomb (hexagons) and plaid.

Product-Trends-Fall-2013
Wooden Animal Busts from Anthropologie

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© 2013 G.B. Oliver. All rights reserved.

Would You Buy a $4.85 Million Painting Online? Amazon.com Now Selling Fine Art

by G.B. Oliver

Amazon.com, the leading online retailer, announced yesterday the launch of Amazon Fine Art Store. In this new shopping category, Amazon has listed over 33,000 pieces from leading art galleries. So, before you independent artists get too excited, Amazon is currently only accepting applications to sell on their site from galleries and representatives, not individual artists.

Amazon-selling-fine-art

So, would you buy a $4.85 million painting – the most expensive art that Amazon has listed – online? (did I mention that shipping is free, if that makes it more enticing).

Now, there are a couple of things to note. The artwork is not going to be in Amazon’s warehouse like their other products. The gallery will ship the art to the customer directly. Amazon is acting more like an agent facilitating the deal, taking anywhere from a reported 5 to 20% cut. Also, you are not getting any kind of pricing deal. The price Amazon charges is the same price you will pay at the gallery.

Amazon does sell other expensive items, like $100,000 engagement rings, but this foray into truly luxury items will be an interesting experiment to see just how comfortable people are buying high ticket items online, especially from a main stream retailer. Amazon does have 182 million active customers, including a large international market, so if anyone can make it work, they definitely have the best shot.

FINAL WORD: So for those of you who were thinking about developing a more expensive, higher end line of products, keep your eye on Amazon as a potential reseller down the road.

Need Marketing Help?

GB OliverAre you a Small Business trying to sell online? I offer a variety of affordable marketing consulting services here.

Are you an Etsy Seller? I do Etsy shop consultations as well. Please visit my Etsy store here.

My Marketing Ebooks will walk you through EVERYTHING you need to do to bring more traffic and sales to your online shop. Download my Ebooks here.

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© 2013 G.B. Oliver. All rights reserved.