Product Photography I Love – Upsell More of Your Products with Vignette-Style Photos

by G.B. Oliver

When you group a variety of items together in a manner that works and compliments each other, it is called a vignette. Photos in which products are incorporated into vignettes can be highly effective for selling your products in many ways.

  1. Helps people visualize how to use your product
  2. Helps show the perspective of size
  3. Helps upsell your other products if they are shown in the photo

Take this product photo from the online store, Wisteria:

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Why It Works: This photo is for the textual wall art on the left. What I like about it, is that it gives you an idea of how to use the wall art, plus you get a good idea of the actual size (maybe not as big as you initially thought), and it helps upsell the other Wisteria products in the photo, such as the oars, the fish, the mirror, even the table, because it all looks so great together.

You can do this kind of photo for virtually any type of product, from wedding products and vintage items to pet and beauty products.

How-to-photograph-your-productsEven if you just sell one type of product, display them together, as in this photo from One Kings Lane.

Why It Works: If you sell candles, why just promote one candle? Have a photo that shows how a mix of your candles look together. It may be enough to convince a buyer to buy them all because they want to duplicate the look.

Great-product-photography-tipsIf you sell a variety of products, why not show them bundled together as part of a gift basket like this one from One Kings Lane.

Why It Works: You don’t necessarily have to offer the gift basket, but it does make the buyer think about maybe including your product in one, or how buying several of your products would make a great gift.

MORE EXAMPLES

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FINAL WORD: Photos can always sell products, especially with the current popularity of visual social media sites such as Pinterest and Tumblr. Just try to find creative ways to photograph and display your products that will encourage customers to buy more. 

Not Making Sales? Need Some Creative Marketing Ideas?

Since I specialize in helping small business selling online, I offer extremely affordable consulting services that will make a difference for your business. Just fill in the form below for more information, email me at attentiongetting@gmail.com to inquire or see my Marketing Services page.

© 2013 G.B. Oliver. All rights reserved.

Are You Taking Advantage of Today’s Trending Hash Tags on Twitter?

by G.B Oliver

I bet the NFL draft is this week. How do I know that? Because NFL was been showing up in the trending box on Twitter all morning. In fact, when something major is going in the world, Twitter can act as your news feed.

So Are You Capitalizing on Twitter #Hash Tags for Your Online Business?

I’ve discussed this before in previous posts, but I wanted to give you some further insight. When a hash tag shows up in the Trends box on the left, it does peak people’s curiousity. So if they click on it they will be taken to a list of tweets using that hash tag.

I have been telling my small business clients (depending on what they sell) to be ready to take advantage of what I thought would be trending topics on Twitter this month for sure.

One is #Coachella. The popular California music festival has been on the last two weekends, and it always gets as much attention for its fashion as it does its music acts. So in the past two weeks #Coachella has been showing up as a trending hash tag. Great way for anyone selling boho clothing and accessories to get in front of this audience.

I also made them aware of #EarthDay, which is today (April 22nd) and is trending. So if you have eco-friendly, green or organic products, why aren’t you tweeting with the hash tag #Happy Earth Day? I even sent out a bunch of tweets of my followers who fit this description.

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Besides annual events, there are weekly events you can take advantage of. If you have products relating to #GamesofThrones, you have to know that every Monday Game of Thrones is trending because everyone is talking about the episode that aired Sunday night.

Also, you will notice on Mondays the trending hash tag, #NewMusic. That is because new CDs drop only on Tuesdays in the US. So on Mondays, music lovers are trying to find out what #New Music will be available tomorrow. That is why the hash tag, #NowPlaying, is also popular on Mondays, as that is how new song clip tweets are tagged.

Trending Hash Tags to Expect in May: Mother’s Day, Cinco de Mayo, Memorial Day, Kentucky Derby.

FINAL WORD: Are you keeping an eye on those Twitter hash tags to make sure your products and services have a chance of getting seen by a target market relevant to what you sell? If not you could be missing out on a potential PR opportunity. Follow me on Twitter @AttentionGet.

GB Oliver

ABOUT ME: I’m G.B. Oliver, a small business marketing consultant and author of the new ebook series, Small Business Marketing Ideas That Work! – 145 Detailed Tactics. I also do private consultations for online businesses. Feel free to contact me at attentiongetting@gmail.com.
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© 2013 G.B. OLIVER